| Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations S Santos, HM Gonçalves Journal of Business Research 101, 757-766, 2019 | 112 | 2019 |
| The consumer decision journey: A literature review of the foundational models and theories and a future perspective S Santos, HM Gonçalves Technological Forecasting and Social Change 173, 121117, 2021 | 60 | 2021 |
| Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects S Santos, HM Gonçalves, M Teles Psychology & Marketing 40 (3), 497-515, 2023 | 15 | 2023 |
| Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data S Santos, HM Gonçalves European Management Journal, 2022 | 11 | 2022 |
| Information searching in the mobile environment: Differences in involvement dimensions among product categories✰,✰✰,★,★★ S Santos, HM Gonçalves Technological Forecasting and Social Change 162, 120379, 2021 | 9 | 2021 |
| Touchpoints and channels: Classifications, characteristics, and issues for future research S Santos, HM Gonçalves Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 311-323, 2021 | 6 | 2021 |
| Multichannel consumer behaviors in the mobile environment: Mapping the decision journey and understanding webrooming motivations SCJF Santos Instituto Superior de Economia e Gestão, 2020 | 2 | 2020 |
| Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions S Santos, HM Gonçalves, R Mendes, V Gonçalves Psychology & Marketing, 2024 | 1 | 2024 |
| UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS S Miranda, S Santos, HM Gonçalves Global Marketing Conference, 653-654, 2023 | | 2023 |
| MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA S Santos, HM Gonçalves Global Marketing Conference, 1383-1388, 2020 | | 2020 |
| UNDERSTANDING CONSUMER S MULTIPLE CHANNEL USAGE IN THE MOBILE-MEDIATED ENVIRONMENT: DIRECTIONS FOR FUTURE RESEARCH S SANTOS | | |
