A review and meta-analysis of country-of-origin research PWJ Verlegh, JBEM Steenkamp Journal of economic psychology 20 (5), 521-546, 1999 | 2556 | 1999 |
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005 | 961 | 2005 |
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives PWJ Verlegh Journal of International Business Studies 38, 361-373, 2007 | 521 | 2007 |
Country-of-origin effects in consumer processing of advertising claims PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg international Journal of Research in Marketing 22 (2), 127-139, 2005 | 414 | 2005 |
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them ML Fransen, PWJ Verlegh, A Kirmani, EG Smit International journal of advertising 34 (1), 6-16, 2015 | 399 | 2015 |
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh Journal of the academy of marketing science 48, 360-383, 2020 | 366 | 2020 |
The role of congruency and pleasantness in odor-induced taste enhancement HNJ Schifferstein, PWJ Verlegh Acta psychologica 94 (1), 87-105, 1996 | 326 | 1996 |
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response MC Campbell, GS Mohr, PWJ Verlegh Journal of Consumer Psychology 23 (4), 483-495, 2013 | 319 | 2013 |
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014 | 276 | 2014 |
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand J Eelen, P Özturan, PWJ Verlegh International journal of research in marketing 34 (4), 872-891, 2017 | 230 | 2017 |
A consumer-based taxonomy of digital customer engagement practices AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh Journal of Interactive Marketing 44 (1), 102-121, 2018 | 228 | 2018 |
Strategies and motives for resistance to persuasion: An integrative framework ML Fransen, EG Smit, PWJ Verlegh Frontiers in psychology 6, 1201, 2015 | 222 | 2015 |
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of Interactive Marketing 33 (1), 27-42, 2016 | 218 | 2016 |
Receiver responses to rewarded referrals: the motive inferences framework PWJ Verlegh, G Ryu, MA Tuk, L Feick Journal of the Academy of Marketing Science 41, 669-682, 2013 | 210 | 2013 |
Language abstraction in word of mouth GAC Schellekens, PWJ Verlegh, A Smidts Journal of Consumer Research 37 (2), 207-223, 2010 | 207 | 2010 |
Measuring and managing the essence of a brand personality J Van Rekom, G Jacobs, PWJ Verlegh Marketing letters 17, 181-192, 2006 | 183 | 2006 |
Country-of-Origin Effects: on Consumer Product Evaluations PWJ Verlegh PQDT-Global, 2001 | 182 | 2001 |
Range and number-of-levels effects in derived and stated measures of attribute importance PWJ Verlegh, HNJ Schifferstein, DR Wittink Marketing Letters 13, 41-52, 2002 | 178 | 2002 |
The consumption of convenience foods: reference groups and eating situations PWJ Verlegh, MJJM Candel Food Quality and Preference 10 (6), 457-464, 1999 | 164 | 1999 |
Sales and sincerity: The role of relational framing in word-of-mouth marketing MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Journal of Consumer Psychology 19 (1), 38-47, 2009 | 161 | 2009 |