| The service concept: the missing link in service design research? SM Goldstein, R Johnston, JA Duffy, J Rao Journal of Operations management 20 (2), 121-134, 2002 | 1450 | 2002 |
| How innovative is your company’s culture? J Rao, J Weintraub MIT Sloan Management Review, 2013 | 288 | 2013 |
| Making routine customer experiences fun I Morgan, J Rao MIT Sloan Management Review 45 (1), 93, 2003 | 48 | 2003 |
| Nature and determinants of customer expectations of service recovery in health care S Dasu, J Rao Quality Management in Healthcare 7 (4), 32-50, 1999 | 46 | 1999 |
| Measuring culture of innovation: A validation study of the innovation quotient instrument (part one) S Danks, J Rao, JM Allen Performance Improvement Quarterly 29 (4), 427-454, 2017 | 43 | 2017 |
| Growing negative services I Morgan, J Rao MIT Sloan Management Review, 2006 | 42 | 2006 |
| A dynamic process model of dissatisfaction for unfavorable, non‐routine service encounters S Dasu, J Rao Production and Operations Management 8 (3), 282-300, 1999 | 42 | 1999 |
| Learning emergent strategies through design thinking SK Fixson, J Rao Design Management Review 25 (1), 46-53, 2014 | 38 | 2014 |
| Measuring culture of innovation: A validation study of the innovation quotient instrument (part 2) S Danks, J Rao, JM Allen Performance Improvement Quarterly 30 (1), 29-53, 2017 | 24 | 2017 |
| Innovación 2.0:¿ por qué cuando hablamos de innovación nos olvidamos de las personas? J Rao, FC Sancho, F Chuán Profit Editorial, 2012 | 17 | 2012 |
| Aligning service strategy through Super-Measure management I Morgan, J Rao Academy of Management Perspectives 16 (4), 121-131, 2002 | 14 | 2002 |
| WL Gore: Culture of Innovation J Rao Babson College case BAB698 (Babson Park, Massachusetts: Babson College, 2012), 2012 | 11 | 2012 |
| How restaurant owners manage strategic risk I Morgan, J Rao The Cornell Hotel and Restaurant Administration Quarterly 41 (6), 64-74, 2000 | 11 | 2000 |
| Creation logic in innovation: From action learning to expertise SK Fixson, J Rao The new entrepreneurial leader: Developing leaders who create social …, 2011 | 9 | 2011 |
| What is your company's innovation quotient? J Rao, JR Weintraub Available at SSRN 1987866, 2012 | 8 | 2012 |
| ¿ Es innovadora la cultura de su empresa? J Rao, J Weintraub Harvard Deusto business review, 32-44, 2014 | 5 | 2014 |
| Six Innovation Pain Points and How to Overcome Them M Tietz, M Wong, J Rao, F Chuan, J Weintraub IESE Publishing, 2018 | 4 | 2018 |
| The Discipline & Culture of Innovation: A Socratic Journey J Rao, FC Sancho Profit Editorial, 2013 | 4 | 2013 |
| Content analysis of critical incidents to redesign a university walk-in clinic J Rao Quality Management in Healthcare 8 (2), 49-63, 2000 | 4 | 2000 |
| Measuring culture of innovation: from assessment to action J Rao, S Danks Handbook of Research Methods for Organisational Culture, 174-190, 2022 | 3 | 2022 |
