| Corporate Governance, Financial Leverage and Performance of Privatized Firms in Vietnam DT Nguyen, AT Phan | 6 | 2016 |
| Young Adults’ Anti-Consumption Tendencies toward Organic Foods in Vietnam: The Mediating Role of Self-Efficacy TA Phan, NBT Pham Sage Open 13 (4), 21582440231207703, 2023 | 2 | 2023 |
| The Impact of Company Field Trips and Representative Image on Students’ CSR Knowledge Sharing Intentions P The Anh, TTD Ninh Business and Professional Communication Quarterly, 2024 | 1 | 2024 |
| A cross-cultural study on the role of message framing in the promotion of fair-trade buying behavior TA Phan, PNQ Nguyen, NA Pham, N Phan SAGE Open 13 (4), 21582440231213686, 2023 | 1 | 2023 |
| The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective CC Luan, TA Phan Journal of Consumer Behaviour, 1–17, 2023 | 1 | 2023 |
| Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings TA Phan, THN Vu, NTN Vo, TH Le Business and Professional Communication Quarterly, Sage, 2024 | | 2024 |
| Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance CC Luan, KL Chen, CY Ko, PM Lin, TA Phan Journal of Consumer Behaviour, 2024 | | 2024 |
| Immersive technology and cause-related marketing: The role of personalization and value co-creation CC Luan, TA Phan Journal of Consumer Behaviour, 1–23, 2023 | | 2023 |
| Online Generated-Contents Reinforce Travel Behavioral Intention at Pre-Trip Stage: Tourists in Vietnam during Covid-19 Pandemic THT Nguyen, TA Phan AMA Summer Academic Conference 2023, 2023 | | 2023 |
| Factors Influencing Vietnamese Consumers' Willingness To Purchase Fair Trade Products TA Phan, THT Nguyen, N Phan, BN Nguyen AMA Winter Academic Conference 2023, 417-422, 2023 | | 2023 |
| The moderating effect of Vietnamese Gen Z customers' experience with corporate social responsibility (CSR) on the relationship between CSR type and their buying behavior TA Phan, CC Luan, Thi Thanh Thuy Nguyen 2022 AMA Summer Academic Conference, 734-740, 2022 | | 2022 |
| Taiwan’s plant variety protection as a catalyst for knowledge sharing and harmonized cooperation for developing food supplies C Trappey, TA Phan The 2018 APSafe conference in collaboration with EurSafe, 2018 | | 2018 |
