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Ofrit Kol
Ofrit Kol
在 ariel.ac.il 的电子邮件经过验证
标题
引用次数
引用次数
年份
Generation X vs. Generation Y–A decade of online shopping
S Lissitsa, O Kol
Journal of retailing and consumer services 31, 304-312, 2016
8572016
Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention
S Lissitsa, O Kol
Electronic Commerce Research 21, 545-570, 2021
1642021
The value (s) of information on social network sites: The role of user personality traits
Y Gvili, O Kol, S Levy
European Review of Applied Psychology 70 (2), 100511, 2020
372020
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts
D Zimand Sheiner, O Kol, S Levy
Journal of Research in Interactive Marketing 15 (4), 641-660, 2021
362021
To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination
D Zimand-Sheiner, O Kol, S Frydman, S Levy
International Journal of Environmental Research and Public Health 18, 12894, 2021
362021
SNS adoption for consumer active information search (AIS)-the dyadic role of information credibility
O Kol, ID Nebenzahl, A Lev-On, S Levy
International Journal of Human–Computer Interaction 37 (16), 1504-1515, 2021
112021
A (local) apple a day: pandemic-induced changes in local food buying, a generational cohort perspective
O Kol, D Zimand-Sheiner, S Levy
European J. International Management 19 (1), 1-25, 2023
102023
Consumer Values as Mediators in Social Network Information Search
O Kol, S Levy, ID Nebenzahl
Advances in Advertising Research (Vol. VII), 3-14, 2017
9*2017
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID‑19
D Zimand-Sheiner, O Kol, S Levy
Electronic Commerce Research, 2022
72022
Men on a mission, women on a journey-Gender differences in consumer information search behavior via SNS: The perceived value perspective
O Kol, S Levy
Journal of Retailing and Consumer Services 75, 103476, 2023
62023
Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites
O Kol, S Lissitsa
Information Technology & People 37 (4), 1696-1716, 2024
52024
The whole is more than its parts: a multidimensional construct of values in consumer information search behavior on SNS
O Kol, S Levy
Journal of Theoretical and Applied Electronic Commerce Research 17 (4), 1685 …, 2022
52022
Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values
O Kol, D Zimand-Sheiner, S Levy
British Food Journal 126 (4), 1617-1632, 2024
22024
Planning Facebook message strategy and creative appeal for effective ad engagement–an exploratory study
D Zimand Sheiner, O Kol, S Levy
Marketing Intelligence & Planning, 2024
2024
A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender
O Kol, D Zimand-Sheiner, S Levy
Humanities and Social Sciences Communications 11 (1), 1-8, 2024
2024
BUYING DIRECTLY FROM FARMERS: SUSTAINABLE BEHAVIORS AND CONSUMPTION VALUES
O Kol, D Zimand-Sheiner, S Levy
16th Annual Conference of the EuroMed Academy of Business, 2023
2023
A NEW GRID IN TOWN? NEW PERSPECTIVE ON SOCIAL MEDIA ADVERTISING MESSAGE STRATEGY AND CREATIVE APPEALS–EXPLORATORY RESEARCH
D Zimand-Sheiner, O Kol, S Levy
American Academy of Advertising. Conference. Proceedings (Online), 35-35, 2023
2023
Valeur de l'information sur les sites de réseaux sociaux: le rôle des traits de personnalité de l'utilisateur
Y Gvili, O Kol, S Levy
Revue Europeenne de Psychologie Appliquee 70 (2), 100511, 2020
2020
The Differentiated Effect of Native Advertising Appeals in SNS
SL D. Zimand Sheiner, O. Kol
ICORIA 2018 - Valencia, 2018
2018
SOCIAL OR ENVIRONMENTAL MESSAGE APPEAL? BABY BOOMERS, GEN X AND GEN Y MOTIVATIONS FOR BUYING LOCAL FOOD DURING COVID-19
O Kol, D Zimand-Sheiner, S Levy
CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 60, 0
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