| Global market entry for Finnish SME ecommerce companies M Mäki, T Toivola Talent First Network, 2021 | 29 | 2021 |
| The verbal judo approach in demanding customer encounters T Kokko, M Mäki Services Marketing Quarterly 30 (3), 212-233, 2009 | 15 | 2009 |
| Customer participation in retail-focus on automated services M Mäki, T Kokko Centre for Business & Economic Research, 2012 | 10 | 2012 |
| Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare L Parvinen, A Alamäki, H Hallikainen, M Mäki Health Informatics Journal 29 (1), 146045822311521, 2023 | 7 | 2023 |
| Privacy concern, data quality and trustworthiness of AI-analytics A Alamäki, M Mäki, RM Ratnayake Proceedings of Fake Intelligence Online Summit 2019, 2019 | 7 | 2019 |
| Data privacy concerns throughout the customer journey and different service industries M Mäki, A Alamäki Collaborative Networks and Digital Transformation: 20th IFIP WG 5.5 Working …, 2019 | 6 | 2019 |
| The use of mobile applications in shopping: A focus on customer experience M Mäki, T Kokko International Journal of E-Services and Mobile Applications (IJESMA) 9 (2 …, 2017 | 6 | 2017 |
| Developing and boosting online grocery shopping through the customer-oriented field study method M Mäki, A Alamäki ICERI2014 Proceedings, 1035-1043, 2014 | 6 | 2014 |
| How students’ information sensitivity, privacy trade-offs, and stages of customer journey affect consent to utilize personal data A Alamäki, M Mäki, J Kauttonen Informing Science Institute, 2023 | 4 | 2023 |
| Experiences on a Multidisciplinary CDIO Project AK Piironen, P Haho, J Porokuokka, T Hirvikoski, M Mäki University of Calgary, 2017 | 4 | 2017 |
| GLOBAL ECOMMERCE DEVELOPMENT–JOINING THE RESOURCES OF UNIVERSITIES AND ENTERPRISES FOR NEW MARKETS M Mäki, T Toivola INTED2019 Proceedings, 3630-3636, 2019 | 2 | 2019 |
| Creating an Innovation Ecosystem in Urban Helsinki for Superior Customer Experience M Mäki, T Toivola Lappeenrannan teknillinen yliopisto, 2022 | 1 | 2022 |
| Digital Tools in Service Competence Development—Case: Learning Verbal Judo Digitally M Mäki, T Kokko Journal of Service Science Research 11, 69-91, 2019 | 1 | 2019 |
| Front-line Service Personnel’s Stress-Level in Demanding Customer Encounters M Mäki, T Kokko Journal of Business and Economics 4 (4), 249-255, 2013 | 1 | 2013 |
| Innovation and Digital-Driven Retail Business Models M Mäki, T Toivola The International Society for Professional Innovation Management, 2023 | | 2023 |
| Robot Service as a Smart Click & Collect Solution in the New Heart of Helsinki T Toivola, M Mäki Smart Cities in Smart Regions: conference proceedings, 2022 | | 2022 |
| Kokemuksia suomalaisten verkkokauppayritysten kansainvälistämisestä M Mäki, T Toivola Ammattikorkeakoulujen rehtorineuvosto Arene ry, 2020 | | 2020 |
| Digital disruption: experiences of Finnish eCommerce companies´ development M Mäki, T Toivola Proceedings of the 2020 ISPIM Innovation Conference (Virtual) Event …, 2020 | | 2020 |
