| Marketing effectiveness: Metrics for effective strategic marketing F Milichovský, I Šimberová Engineering economics 26 (2), 211-219, 2015 | 63 | 2015 |
| Ways of using guerrilla marketing in SMEs L Navrátilová, F Milichovský Procedia-Social and Behavioral Sciences 175, 268-274, 2015 | 39 | 2015 |
| Marketing effectiveness by way of metrics M Solcansky, L Sychrova, F Milichovsky Economics & Management 16, 1323-1328, 2011 | 38 | 2011 |
| Successful innovation by motivation P Koudelková, F Milichovský Business: Theory and Practice 16 (3), 223-230, 2015 | 36 | 2015 |
| The concept of strategic control in marketing management in connection to measuring marketing performance P Hadrian, F Milichovský, P Mráček Sustainability 13 (7), 3887, 2021 | 20 | 2021 |
| Hr marketing as a supporting tool of new managerial staff in industry 4.0 K Jančíková, F Milichovský Administrative Sciences 9 (3), 60, 2019 | 19 | 2019 |
| New tools for effective marketing communications F Milichovský Acta Universitatis Bohemiae Meridionalis 16 (1), 35-43, 2013 | 19 | 2013 |
| Financial performance evaluation of the Czech agricultural companies with factor analysis J Hornungová, F Milichovský Scientific papers of the University of Pardubice. Series D, Faculty of …, 2016 | 17 | 2016 |
| Global X-tream Index and its Partial Parameters for Identifying the Level of Potential Individual Characteristics in the Challenging Conditions of a Modern Corporate and … D Ullrich, J Koleňák, E Ambrozová, V Pokorný, F Milichovský Sustainability 11 (12), 3325, 2019 | 12 | 2019 |
| Sustainability development of knowledge-intensive business services: Strategic actions and business performance V Bumberová, F Milichovský Sustainability 11 (18), 5136, 2019 | 11 | 2019 |
| Financial key performance indicators in engineering companies F Milichovský Periodica Polytechnica Social and Management Sciences 23 (1), 60-67, 2015 | 11 | 2015 |
| Effectiveness of marketing activities in engineering in Czech Republic F Milichovský Verslas: teorija ir praktika 16 (2), 205-211, 2015 | 10 | 2015 |
| Methodology for the selection of financial indicators in the area of information and communication activities F Milichovský, J Hornungová Business: Theory and practice 14 (2), 97-102, 2013 | 10 | 2013 |
| Influence of determinants on innovations in small KIBS firms in the Czech Republic before COVID-19 V Bumberová, F Milichovský Sustainability 12 (19), 7856, 2020 | 9 | 2020 |
| AN IMPACT OF REVERSE LOGISTICS ACTIVITIES ON MARKETING COMMUNICATION. F Milichovský Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65 (2), 2017 | 9 | 2017 |
| Přístupy k měření efektivnosti marketingových činností F Milichovský, M Solčanský, L Sychrová Trends Economics and Management 5 (8), 131-138, 2011 | 9 | 2011 |
| Humour in experiential marketing campaigns and its perception by Czech University students L Navrátilová, F Milichovský Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (2 …, 2015 | 8 | 2015 |
| Industry 4.0 and its impact on employees’ age K Kuba, F Milichovský Littera Scripta 12 (1), 1-12, 2019 | 7 | 2019 |
| Measuring indicators for marketing effectiveness in Czech companies F Milichovsky Revista de Métodos Cuantitativos para la Economía y la Empresa 20, 3-24, 2015 | 6 | 2015 |
| Expected Impact of Industry 4.0 on Employment in Selected Professions in the Czech Republic and Germany F Milichovský, K Kuba Processes 11 (2), 516, 2023 | 5 | 2023 |
Veronika BumberováOdborný asistent, Vysoké učení technické v Brně, Fakulta podnikatelská在 fbm.vutbr.cz 的电子邮件经过验证
Veronika BumberováOdborný asistent, Vysoké učení technické v Brně, Fakulta podnikatelská在 fbm.vutbr.cz 的电子邮件经过验证
Iveta Simberovaprofessor of international business and commerce, Brno University of Technology在 fbm.vutbr.cz 的电子邮件经过验证