The effect of customer equity drivers on word-of-mouth behavior with mediating role of customer loyalty and purchase intention MRK Alavijeh, A Esmaeili, A Sepahvand, V Davidaviciene Engineering Economics 29 (2), 236-246, 2018 | 39 | 2018 |
Relationship between university brand personality and student behavioral loyalty. MR Karimi Alavijeh, M Rezaee, V Hosseinabadi KEDI Journal of Educational Policy 11 (2), 2014 | 17 | 2014 |
The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries MR Hamidizadeh, MRK Alavije, M Rezaee Central European Business Review 3 (3), 46, 2014 | 15 | 2014 |
Intelligent online store: user behavior analysis based recommender system M Karimi Alavije, S Askari, S Parasteh Journal of Information Technology Management 7 (2), 385-406, 2015 | 11 | 2015 |
The effect of website design quality on the customer’s trust and repurchase intention from cosmetic websites S Ahmadi, MR Karimialavije, N Malekifar, SM Mohammadi Indian Journal of Fundamental and Applied Life Sciences 5, 4154-4164, 2015 | 11 | 2015 |
The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes MR Hamidizadeh, MR Karimi Alavije, M Rezaee New Marketing Research Journal 2 (3), 35-50, 2012 | 8 | 2012 |
Explanation of Antecedents and Consequences of the Satisfaction of Elderly Tourists’ Travel Experience A Aslani Afrashteh, MR Karimi Alavijeh, M Naeli Tourism Management Studies 14 (45), 1-34, 2019 | 7 | 2019 |
Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique MRK Alavijeh, A Foroozan, AA Afrashteh International Journal of Internet Marketing and Advertising 13 (4), 359-373, 2019 | 7 | 2019 |
Developing a model to examine the relationship between customer-based brand equity and brand market performance: The case of dairy products brands in Tehran market H ASADOLLAH, MR HAMIDIZADEH, B DORRI, AMR KARIMI JOURNAL OF NEW ECONOMY & COMMERCE 4 (1516), 52-76, 2009 | 7 | 2009 |
Segmentation of green consumers using lifestyle variables (Case study: consumers of organic products in Shiraz) MR Karimi Alavijeh, MJ Foroughi Asl Modern Marketing Research, 5 (4), 163-184, 2015 | 6 | 2015 |
Investigating the Effect of Scarcity Messages on Motivation and Impulsive Buying Behavior of Tourists in Booking Online (Moderating Role of Travel Experience) AMR KARIMI Tourism Management Studies 17 (57001800), 9-45, 2022 | 5 | 2022 |
The Effect of News Websites’ Design Quality on E- loyalty and Electronic Word of Mouth (e-wom) (Case Study: Allameh Tabatabaee University, Tehran MRK Alavijeh, S Ahmadi journal of iranian Information Technology Management 6 (2), https://jitm.ut …, 2014 | 5* | 2014 |
Comparing the effect of price and the effect of brand on industrial lubricants customers’ buying choice MRK Alavijeh, SS Fattahi, M Moshfegh Revista Gestão & Tecnologia, 101-116, 2019 | 4 | 2019 |
EFFECT OF SOCIAL CURRENCY ASPECTS ON PURCHASE INTENTION OF CUSTOMERS WITH MEDIATING ROLE OF BRAND EQUITY MEASURES. MRK Alavijeh, A Sepahvand, A Esmaeili, I Joksiene Transformations in Business & Economics 16, 2017 | 4 | 2017 |
Measuring customer-based brand equity in the Iranian Lubricants market Case Study: Sepahan oil Company SM Hoseini, MR Karimi Alavijeh Industrial Engineering Letters 3 (11), 44-54, 2013 | 4 | 2013 |
Determining influential users in social networks (the case of: word of mouth on digikala company instagram page) MR Karimi Alavijeh, M Bakhshi Journal of Information Technology Management 9 (3), 587-612, 2017 | 3 | 2017 |
The effects of value creation practices in brand communities on the customer repurchase intention and brand loyalty in social media MR Karimi Alavijeh, M Haghighi, M Nazari Quarterly Journal of Brand Management 3 (3), 181-214, 2016 | 3 | 2016 |
Factors affecting employees’ brand citizenship behaviors MR Karimi Alavijeh, SMS Es-haghi, MM Ahmadi Management Studies in Development and Evolution 25 (80), 119-142, 2016 | 3 | 2016 |
Green consumers segmentation using lifestyle variables MJ Forooghi Asl, MR Karimi Alavijeh New Marketing Research Journal 5 (4), 163-184, 2016 | 3 | 2016 |
Identification of the business model components of the Iranian pharmaceutical companies M Ebrahimi, MT Taqhavi-Fard, MR Karimi-Alavijeh, AA Halvaei Journal of Pharmacoeconomics and Pharmaceutical Management 2 (3/4), 64-70, 2016 | 3 | 2016 |