| Exploring the knowledge management impact on business education C Bratianu, DF Stanescu, R Mocanu Sustainability 13 (4), 2313, 2021 | 56 | 2021 |
| Brand image as a function of self-image and self-brand connection R Mocanu Management dynamics in the knowledge economy 1 (3), 387-408, 2013 | 31 | 2013 |
| The mediating role of customer knowledge management on the innovative work behavior and product innovation relationship C Bratianu, DF Stănescu, R Mocanu Kybernetes 52 (11), 5353-5384, 2023 | 20 | 2023 |
| Serial multiple mediation of the impact of customer knowledge management on sustainable product innovation by innovative work behavior C Bratianu, DF Stanescu, R Mocanu, R Bejinaru Sustainability 13 (22), 12927, 2021 | 13 | 2021 |
| The expanding role of customer knowledge management and brand experience during the pandemic crisis R Mocanu Management Dynamics in the Knowledge Economy 8 (4), 357-369, 2020 | 11 | 2020 |
| Destination branding through experience and authenticity M Rareș Journal of Tourism Challenges and Trends 7 (1), 89-106, 2014 | 11 | 2014 |
| Chasing experience. how augmented reality reshaped the consumer behaviour and brand interaction R Mocanu Opportunities and Risks in the Contemporary Business Environment, 317, 2012 | 7 | 2012 |
| Exploring the knowledge management impact on business education. Sustainability, 13 (4), 2313, 1-16 C Bratianu, DF Stanescu, R Mocanu | 5 | 2021 |
| Artificial Intelligence and the Ethical Use of Knowledge C Vidu, A Zbuchea, R Mocanu, F Pinzaru Strategica. Preparing for Tomorrow, Today, 773-784, 2020 | 5 | 2020 |
| Adding value to customers and developing brands through electronic newsletters A Zbuchea, R Mocanu Economia. Management Series 16 (2), 2013 | 5 | 2013 |
| The Impact of Knowledge Hiding on Entrepreneurial Orientation: The Mediating Role of Factual Autonomy C Bratianu, R Mocanu, DF Stanescu, R Bejinaru Sustainability 15 (17), 13057, 2023 | 3 | 2023 |
| Ageing and responsible consumption A Zbuchea, L Ivan, R Mocanu Management Dynamics in the Knowledge Economy 9 (4), 499-512, 2021 | 3 | 2021 |
| Are Managers Fighting Their Marketers? A Zbuchea, R Mocanu Studia Universitatis Babeș-Bolyai Negotia, 59-70, 2015 | 3 | 2015 |
| MLQ (Chestionarul Multifactorial de Leadership). Date preliminare pentru România D Iliescu, R Mocanu, F Beldean Psihologia Resurselor Umane 6 (1), 47-63, 2008 | 3 | 2008 |
| The mediation role of knowledge management between academic management and business education C Bratianu, DF Stanescu, R Mocanu Proceedings of the International Conference on Business Excellence 15 (1 …, 2021 | | 2021 |
| New Way Marketing vs. Old Way Marketing in Customer Experience Era R MOCANU STRATEGICA 10 (October 10-11, 2019), 326, 2019 | | 2019 |
| Comportamentul consumatorului – Imaginea sociala si consumul de produse ca mijloc de comunicare M Rares comunicare.ro 1, 326, 2014 | | 2014 |
| Viitorul instituțiilor de învățământ superior în epoca cunoștințelor R Mocanu | | |
| BUILDING BRAND EQUITY THROUGH USER EXPERIENCE DESIGN R MOCANU, A MITAN Challenging the Status Quo in Management and Economics, 743, 0 | | |
| DEVELOPING TRUST IN A RETAIL BRAND WEBSITE R MOCANU Entrepreneurs. Entrepreneurship: Challenges and Opportunities in the 21st …, 0 | | |
Dan Florin StanescuAssociate Professor, National University of Political Studies and Public Administration在 comunicare.ro 的电子邮件经过验证
