Artificial Intelligence (AI) in hotel industry and future development: An extensive in-depth literature review and bibliometric analysis R Manigandan, NV Raghuram International Journal of Intelligent Systems and Applications in Engineering …, 2022 | 15 | 2022 |
The role of supply chain management on organized and unorganized grocery retailers-a review on Indian perspective RNJ Venkata, P Ravilochanan Asian Social Science 10 (22), 1, 2014 | 8 | 2014 |
Impact of celebrity endorsements and the prevalence of vampire effect-A review D Negi, M Fernandes, RNV Jeedigunta Academy of Marketing Studies Journal 22 (2), 1-9, 2018 | 7 | 2018 |
Gen-AI integration in higher education: Predicting intentions using SEM-ANN approach KK Jain, JNV Raghuram Education and Information Technologies, 1-41, 2024 | 5 | 2024 |
Green marketing a trending factor in modern world K Kayalvizhi, JNV Raghuram Journal Of Critical Review 7 (19), 2020 | 5 | 2020 |
Innovation capability as a catalyst: unravelling the mediating effect between entrepreneurial orientation and firm performance in family businesses R Manigandan, JNV Raghuram International Journal of Work Innovation 5 (1), 1-21, 2024 | 2 | 2024 |
Trends and trajectories: Mapping the evolution of consumer switching intentions through the push-pull mooring framework G Krishnan, NV Raghuram Qubahan Academic Journal 3 (4), 457-468, 2023 | 2 | 2023 |
Entrepreneurial marketing dimensions and market performance: a study on hotel SMEs R Manigandan, NV Raghuram J, P Ganesan Department of Marketing Management, Faculty of Commerce and Management …, 2021 | 2 | 2021 |
A STUDY ON ROLE OF COMMUNICATION SKILLS FOR SALES FORCE–CONCERNING ONLINE LEARNING ORGANIZATIONS S Yohitha, JNV Raghuram International Journal of Management (IJM) 11 (11), 2020 | 2 | 2020 |
FDI inflow-trend analysis S Shaaz, JNV Raghuram International Journal of Mechanical Engineering and Technology (IJMET) 8 (12 …, 2017 | 2 | 2017 |
Examining the pathways to success: investigating the mediating role of green innovation in the relationship between green entrepreneurial orientation, green organisational … R Manigandan, JNV Raghuram International Journal of Work Innovation 5 (2), 99-121, 2024 | 1 | 2024 |
Exploring factors and contextual applications of the Push-Pull Mooring (PPM) framework in switching intention: A systematic literature review G Krishnan, JNV Raghuram Multidisciplinary Reviews 7 (1), 2024003-2024003, 2024 | 1 | 2024 |
Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model S Karpurapu, JNV Raghuram Qubahan Academic Journal 4 (1), 26-37, 2024 | | 2024 |
Unlocking potential: The impact of AI on education technology K Jain, JNV Raghuram Multidisciplinary Reviews 7 (3), 2024049-2024049, 2024 | | 2024 |
Bridging the gap: the mediating effect of cloud-based ERP adoption intention on entrepreneurial orientation and marketing performance in South Indian SMEs R Manigandan, JNV Raghuram International Journal of Management and Enterprise Development 23 (1), 26-50, 2024 | | 2024 |
Green intellectual capital and entrepreneurial orientation enabling environmental performance: mediating role of innovation capability in Indian manufacturing SMEs M Raman, NVR Jeedigunta, G Krishnan, S Karpurapu, K Jain International Journal of Learning and Intellectual Capital 21 (3), 306-332, 2024 | | 2024 |
Driving Growth: The Powerful Connection between Entrepreneurial Marketing and SME Performance: A Bibliometric Analysis and Conceptual Framework R Manigandan, JNV Raghuram Multidisciplinary Reviews, 2023 | | 2023 |
Ethics of Intelligent Vehicles Technology: A Comprehensive Review S Karpurapu International Journal of Intelligent Systems and Applications in Engineering …, 2022 | | 2022 |
A Conceptual study on Value creation-New trends in automotive industry. JNV Raghuram International Journal in Management & Social Science 4 (9), 197-205, 2016 | | 2016 |
INFLUENCE OF CHILDREN ADVERTISEMENTS ON CONSUMER DECISION MAKING JNV Raghuram, P Ravilochanan SRM MANAGEMENT DIGEST-2011, 89, 2011 | | 2011 |