| Revisiting the supermarket in-store customer shopping experience NS Terblanche Journal of Retailing and Consumer Services 40, 48-59, 2018 | 301 | 2018 |
| The relationship between a satisfactory in-store shopping experience and retailer loyalty NS Terblanche, C Boshoff South African Journal of Business Management 37 (2), 33-43, 2006 | 177 | 2006 |
| Dimensions of relationship marketing in business-to-business financial services E Theron, NS Terblanche International Journal of Market Research 52 (3), 373-392, 2010 | 176 | 2010 |
| Some theoretical perspectives of co-creation and co-production of value by customers NS Terblanche Acta Commercii 14 (2), 1-8, 2014 | 144 | 2014 |
| Generation Y and sparkling wines: a cross‐cultural perspective S Charters, N Velikova, C Ritchie, J Fountain, L Thach, TH Dodd, N Fish, ... International Journal of Wine Business Research 23 (2), 161-175, 2011 | 144 | 2011 |
| How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension M Reddy, N Terblanche, L Pitt, M Parent Business Horizons 52 (2), 187-197, 2009 | 142 | 2009 |
| Measuring retail service quality: a replication study C Boshoff, N Terblanche South African Journal of Business Management 28 (4), 123-128, 1997 | 126 | 1997 |
| The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services E Theron, NS Terblanche, C Boshoff Journal of Marketing Management 24 (9-10), 997-1010, 2008 | 106 | 2008 |
| The in-store shopping experience: a comparative study of supermarket and clothing store customers NS Terblanche, C Boshoff South African Journal of Business Management 35 (4), 1-10, 2004 | 103 | 2004 |
| The perceived benefits derived from visits to a super regional shopping centre: an exploratory study N Terblanche South African Journal of Business Management 30 (4), 141-146, 1999 | 97 | 1999 |
| How not to extend your luxury brand M Reddy, N Terblanche Harvard Business Review 83 (12), 20-+, 2005 | 91 | 2005 |
| Quality, value, satisfaction and loyalty amongst race groups: A study of customers in the South African fast food industry NS Terblanche, C Boshoff South African Journal of Business Management 41 (1), 1-9, 2010 | 87 | 2010 |
| Marketing: Third South African Edition C Lamb, J Hair, C McDaniel, C Boshoff, N Terblanche SouthAfrica: Oxford University Press Southern Africa, 2008 | 79 | 2008 |
| Improved scale development in marketing: An empirical illustration NS Terblanche, C Boshoff International Journal of Market Research 50 (1), 105-119, 2008 | 76 | 2008 |
| Measuring customer satisfaction with some of the controllable elements of the total retail experience: an exploratory study NS Terblanche, C Boshoff South African Journal of Business Management 32 (2), 35-42, 2001 | 74 | 2001 |
| Antecedents and consequences of consumer ethnocentrism: evidence from South Africa C Pentz, N Terblanche, C Boshoff International Journal of Emerging Markets 12 (2), 199-218, 2017 | 73 | 2017 |
| The relationship between customer satisfaction and loyalty: An application of the American Customer Satisfaction Index in the South African fast food industry NS Terblanche Management Dynamics: Journal of the Southern African Institute for …, 2006 | 73 | 2006 |
| Customer experiences, interactions, relationships and corporate reputation: a conceptual approach NS Terblanche Journal of General Management 35 (1), 5-17, 2009 | 71 | 2009 |
| Race and attitude formation in HIV/Aids fear advertising M Terblanche-Smit, NS Terblanche Journal of Business Research 63 (2), 121-125, 2010 | 66 | 2010 |
| A generic instrument to measure customer satisfaction with the controllable elements of the in-store shopping experience NS Terblanche, C Boshoff South African Journal of Business Management 37 (3), 1-15, 2006 | 62 | 2006 |
