| When is going green good for company image? D Raska, D Shaw Management Research Review 35 (3/4), 326-347, 2012 | 133 | 2012 |
| Effects of consumer embarrassment on shopping basket size and value: A study of the millennial consumer BS Nichols, D Raska, DJ Flint Journal of Consumer Behaviour 14 (1), 41-56, 2015 | 68 | 2015 |
| Featuring the hometown team in cause-related sports marketing: A cautionary tale for league-wide advertising campaigns BS Nichols, J Cobbs, D Raska Sport Marketing Quarterly 25 (2), 212-226, 2016 | 51 | 2016 |
| When Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket Advertising D Raska, BS Nichols, D Shaw Journal of Promotion Management 21 (6), 721-738, 2015 | 17 | 2015 |
| National cultures and their impact on electronic word of mouth: a systematic review A Dang, D Raska International Marketing Review 39 (5), 1182-1225, 2022 | 16 | 2022 |
| Crossing the Atlantic: integrating cross-cultural experiences into undergraduate business courses using virtual communities technology DJ Luethge, D Raska, BM Greer, C O'Connor Journal of Education for Business 91 (4), 219-226, 2016 | 16 | 2016 |
| Is the Greening of Firms Helping Consumers to Go Green? D Raska, D Shaw Social Marketing Quarterly 18 (1), 40-54, 2012 | 14 | 2012 |
| Excited, proud, and accomplished: Exploring the effects of feedback supplemented with web-based peer benchmarking on self-regulated learning in marketing classrooms D Raska Journal of Marketing Education 36 (3), 258-271, 2014 | 11 | 2014 |
| Consumer reactions to self-expressive brand display S Czellar, DE Sprott, ER Spangenberg, D Raska HAL Working Papers, 2009 | 11 | 2009 |
| Using subtle reminders of love to foster healthy snack choices D Raska, BS Nichols Journal of Consumer Behaviour 11 (6), 432-442, 2012 | 10 | 2012 |
| Turning Marketing Classrooms and a Student Organization Into an Engine of Economic Empowerment D Raska, E Weisenbach Keller Marketing Education Review 31 (2), 175-182, 2021 | 9 | 2021 |
| Using web-based peer benchmarking to manage the client-based project D Raska, EW Keller, D Shaw Marketing Education Review 23 (1), 23-30, 2013 | 6 | 2013 |
| The curriculum-faculty-reinforcement alignment and its effect on learning retention of core marketing concepts of marketing capstone students D Raska, EW Keller, D Shaw Marketing Education Review 24 (2), 145-158, 2014 | 4 | 2014 |
| Exploring the effect of a brand’s pro-environmental behavior on consumers’ attitudes toward similar behaviors’ D Raska Proceedings of Asbbs 18, 703-714, 2011 | 4 | 2011 |
| Black or white? The effects of a larger-bodied model’s race on evaluations of body-sensitive products BS Nichols, D Raska Journal of Marketing Communications 26 (5), 549-570, 2020 | 3 | 2020 |
| Curriculum alignment for improved learning outcomes D Raska, EW Keller, D Shaw Marketing Theory and Applications 318, 2012 | 3 | 2012 |
| The web-driven learning ecosystem: Its structure and benefits D Raska, D Shaw, EW Keller Marketing Education Review 22 (1), 51-60, 2012 | 2 | 2012 |
| Licensing and Fluency of Sacrosanct Experience Recall D Raska, ES Spangenberg, J Joireman, DD Muehling Washington State University, 2009 | 2 | 2009 |
| THE EFFECT OF VIRTUAL CROSS-CULTURAL EXPERIENCES ON INTERCULTURAL COMPETENCIES OF UNDERGRADUATE MARKETING STUDENTS D Raska, C O’Connor, DJ Luethge, B Greer Journal of Innovative Education Strategies 5 (1), 1, 2016 | 1 | 2016 |
| Rival team influence on team identification and cause-related sports marketing BS Nichols, J Cobbs, D Raska Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
