| Perceptions of Generation Y Undergraduate Students on Career Choices and Employment Leadership: A Study on Private Higher Education Institution in Selangor CA Puspanathan, C SPR Ramendran, P Muthurajan, NS Balwant Singh Malaysian Online Journal of Educational Sciences 5 (3), 46-59, 2017 | 16 | 2017 |
| The Role of Integrated Marketing Communication On Consumer Decision-Making Process: Peranan Komunikasi Pemasaran Bersepadu terhadap Proses Membuat Keputusan Pelanggan CA Puspanathan, EY Wen, LK Ni, LT Hui, LX Yee Sains Insani 6 (1), 173-184, 2021 | 7 | 2021 |
| Moviegoers in Malaysia: The mediating effect of brand recall on product placement and purchase intentions CA Puspanathan, KK Khor, C Ramendran SEARCH Journal of Media and Communication Research 14 (3), 1-23, 2022 | 3 | 2022 |
| The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer's Intentions to Purchase in Perak: Ciri-Ciri Berpengaruh … CA Puspanathan, NZ Jasmin, NSB Singh, SS Lim, S Simon Sains Insani 5 (1), 22-33, 2020 | 1 | 2020 |
| The Ability of a Brand Recall to Mediate Between Product Placement and Multi-Ethnic Moviegoer’s Consumer Purchase Intentions CA Puspanathan, KK Kia, CRSPR Subramaniam International Journal of Management Studies (IJMS) 31 (1), 299-334, 2024 | | 2024 |
| INVESTING IN CRYPTOCURRENCIES ? CASE STUDY OF MALAYSIA MARKET ABINA NURUL IKMA BINTI HARIS,CLARENCE ANTHONY PUSPANATHAN,NORHUSNAIDA BINTI ... INTERNATIONAL JOURNAL OF RECENT ADVANCES IN MULTIDISCIPLINARY TOPICS 4 (5 …, 2023 | | 2023 |
| FINANCIAL ANALYST FORECAST :PRE, DURING AND AFTER MALAYSIAN MOVEMENT CONTROL (MCO) GV NURUL IKMA BINTI HARIS,CLARENCE ANTHONY PUSPANATHAN,NORHUSNAIDA BINTI CHE ... INTERNATIONAL JOURNAL OF RECENT ADVANCES IN MULTIDISCIPLINARY TOPICS 4 (5 …, 2023 | | 2023 |
| THE IMPACT OF BRAND PLACEMENT ACCEPTANCE ON CONSUMER PURCHASING INTENTIONS: A CASE STUDY ON PERAK'S STATE WORKING ADULTS NUR ZAHRAWAANI JASMIN,CLARENCE ANTHONY PUSPANATHAN,NURUL IKMA HARIS,ARUNA ... INTERNATIONAL JOURNAL OF RECENT ADVANCES IN MULTIDISCIPLINARY TOPICS 4 (4 …, 2023 | | 2023 |
| THE IMPACT OF ADVERTISING, PROMOTIONS ANDPUBLIC RELATIONS ON CONSUMER BUYING BEHAVIOUR CLARENCE ANTHONY A/L PUSPANATHAN,MICHELE TANG PEI YEE INTERNATIONAL JOURNAL OF RECENT ADVANCES IN MULTIDISCIPLINARY TOPICS 3 (5 …, 2022 | | 2022 |
| THE VISIT INTENTION OF LOCAL TOURISTS TOWARDS CHOOSING BOUTIQUE HOTELS IN MALAYSIA K. RAJA KUMAR,CLARENCE ANTHONY PUSPANATHAN,PUAN CHE SITI LAZRINA BT MD LAZIM ... INTERNATIONAL JOURNAL OF RECENT ADVANCES IN MULTIDISCIPLINARY TOPICS 2 (4 …, 2021 | | 2021 |
| DOES DARK COMPLEXION MATTER? A COMPARATIVE ANALYSIS OF WATSONS AND GUARDIAN ADVERTISEMENTS NSBSCRS S.S. LIM , C. A. PUSPANATHAN INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND HUMANITIES : ICOSAH II, 2018 | | 2018 |
| Retention of generation Y employees' strategies: Perspectives from extrinsic and intrinsic reward systems NIHCAP Vimala Kadiresan, Charles Ramendran SPR, Ramesh Kumar Moona Haji Mohamed Van Hien International Conference , Ho Ci Minh, Vietnam, 2018 | | 2018 |
| "Tongue in Cheek : Crisis Management in Malaysia. A Consumer Relation Context", ASMAPH NINDERPAL SINGH BALWANT SINGH, Dr. Charles Ramendran SPR, CLARENCE ... NATIONAL CONFERENCE ON THE SCIENCES AND SOCIAL SCIENCES 2018 (NACOSS 18 …, 2018 | | 2018 |
| TONGUE IN CHEEK: CRISIS MANAGEMENT IN MALAYSIA. A CONSUMER RELATIONS CONTEXT. NSB Singh, CR SPR, CA Puspanathan, MQRBM Isa, AS Mun, AP Har USIM NILAI 2 MEI 2018, 324, 2018 | | 2018 |
| Prevalance of Alcohol Consumption Among Undergraduates NS Balwant Singh, C SPR Ramendran, CA Puspanathan, P Muthurajan, ... International Conference on Social Sciences and Humanities (ICOSAH), 28-40, 2017 | | 2017 |
| Managing Talent Becomes One's Exclusive Responsibility : The Challenges of International Human Resource Management (IHRM)in Multinational Company (MNC) A Conceptual Study C SPR Ramendran, CA Puspanathan, P Muthurajan, NS Balwant Singh International Journal of Development Research 7 (2), 24-30, 2017 | | 2017 |
| DOES DARK COMPLEXION MATTER? A COMPARATIVE ANALYSIS OF SELECTED ONLINE ADVERTISEMENTS FROM WATSONS AND GUARDIAN IN 2017 LS Shiang, A Puspanathan, SB Singh | | |
Dr. Charles Ramendran a/l SPR Subra...Assistant Professor在 utar.edu.my 的电子邮件经过验证
