| Facing a global crisis-how sustainable business models helped firms overcome COVID M Mattera, F Soto Gonzalez, C Alba Ruiz-Morales, L Gava Corporate Governance: The International Journal of Business in Society 21 (6 …, 2021 | 73 | 2021 |
| Strategic implications of corporate social responsibility in hotel industry: A comparative research between NH Hotels and Meliá Hotels International M Mattera, A Moreno Melgarejo Higher Learning Research Communications 2 (4), 3, 2011 | 67 | 2011 |
| The key to carving out a high corporate reputation based on innovation: corporate social responsibility M Mattera, V Baena Social Responsibility Journal 11 (2), 221-241, 2015 | 61 | 2015 |
| Analyzing social responsibility as a driver of firm's brand awareness M Mattera, V Baena, J Cerviño Procedia-Social and Behavioral Sciences 58, 1121-1130, 2012 | 49 | 2012 |
| Sustainable business models to create sustainable competitive advantages: strategic approach to overcoming COVID-19 crisis and improve financial performance M Mattera, C Alba Ruiz-Morales, L Gava, F Soto Competitiveness Review: An International Business Journal 32 (3), 455-474, 2022 | 46 | 2022 |
| UNGC principles and SDGs: perception and business implementation M Mattera, C Alba Ruiz-Morales Marketing Intelligence & Planning 39 (2), 249-264, 2021 | 40 | 2021 |
| Dodging the bullet: overcoming the financial impact of Ukraine armed conflict with sustainable business strategies and environmental approaches M Mattera, F Soto The Journal of Risk Finance 24 (1), 122-142, 2022 | 26 | 2022 |
| Corporate reputation and its social responsibility: A comprehensive vision M Mattera, V Baena Cuadernos de Estudios Empresariales 22, 129, 2012 | 24 | 2012 |
| Creativity in technology-enhanced experiential learning: Videocast implementation in higher education M Mattera, V Baena, R Ureña, M de Fátima Moreno International Journal of Technology Enhanced Learning 6 (1), 46-64, 2014 | 22 | 2014 |
| Investing time wisely: Enhancing brand awareness through stakeholder engagement in the service sector M Mattera, V Baena, J Cerviño International Journal of Management Practice 7 (2), 126-143, 2014 | 18 | 2014 |
| Facing TBL with IoT: creating value and positively impacting business processes M Mattera, L Gava Social Responsibility Journal 18 (1), 178-201, 2022 | 16 | 2022 |
| The ball is in your court: Using socially responsible actions as an effective marketing tool M Mattera, V Baena Strategies in Sports Marketing: Technologies and Emerging Trends, 74-87, 2014 | 9 | 2014 |
| SMEs transformation through usage and understanding of big data case study: Spanish restaurant industry M Mattera 2018 IEEE 3rd International Conference on Big Data Analysis (ICBDA), 186-189, 2018 | 7 | 2018 |
| Getting brand commitment through internet and mobile sports marketing. An insight on real Madrid football team” M Mattera, V Baena Strategies in Sports Marketing: Technologies and Emerging Trends, 203-218, 2014 | 6 | 2014 |
| Backing the Right Horse: Gamification and Mixed Realities in Higher Education: How the design of effective online tools that can significantly contribute to the implementation … M Mattera, L Gava, R Urena, E Ropero Proceedings of the 4th International Conference on Information Science and …, 2021 | 5 | 2021 |
| Interpretation of European cultural heritage in tourism L Jarolímková, Z Míšková, L Novacka, I Hilliard, A Moreno, M Mattera, ... Interpretation of European Cultural Heritage in Tourism, 1-447, 2020 | 3 | 2020 |
| Internet of things: merging technological advancements with corporate social responsibility M Mattera, R Ureña POMS Annual Conference Meeting, 1-5, 2014 | 3 | 2014 |
| Reputación corporativa y su responsabilidad social: una visión comprehensiva. M Mattera, Và Baena Cuadernos de Estudios Empresariales, 129-150, 2012 | 2 | 2012 |
| IoT as an Enabler for Successful CSR Practices: The Case of Spanish Firms M Mattera Proceedings of the 3rd International Conference on Information Science and …, 2020 | 1 | 2020 |
| Digital technologies and methodologies that can ensure knowledge-acquisition and higher motivation during covid-19 lockdown: augmented reality & gamification M Mattera, E Ropero, L Gava, R Ureña ICERI2020 Proceedings, 4479-4484, 2020 | 1 | 2020 |
Veronica Baena Graciá (orcid 0000-00...Full professor/ Chair of Marketing. Catedrática de Marketing, Universidad Europea de Madrid在 universidadeuropea.es 的电子邮件经过验证
