| Thematic Analysis of Marketing Messages in UK Universities' Prospectuses EMH Yoon International Journal of Educational Management, https://www.emerald.com …, 2019 | 65 | 2019 |
| Older consumers and celebrity advertising H Yoon, H Powell Ageing & Society 32 (8), 1319-1336, 2012 | 35 | 2012 |
| Narratives of the nation in the Olympic opening ceremonies: comparative analysis of Beijing 2008 and London 2012 J Lee, H Yoon Nations and Nationalism 23 (4), 952-969, 2017 | 25 | 2017 |
| Lessons from digital switchover in South Korea H Yoon Television & New Media 15 (6), 538-550, 2014 | 15 | 2014 |
| Drinking in style? Literature review of luxury wine consumption DK Wright, H Yoon, AM Morrison, T Šegota British Food Journal 125 (2), 679-695, 2023 | 13 | 2023 |
| The Legacy of the 1988 Seoul Olympic Games H Yoon Olympic Cities – 2012 and the Remaking of London, Poynter, G. and MacRury. I …, 2009 | 11* | 2009 |
| Dispersed Assessment: A Novel Approach to Enhancing Student Engagement During and Beyond Covid-19 Z Thompson, H Yoon, P Booth The International Journal of Management Education 21 (2), 2023 | 5 | 2023 |
| Branded Entertainment in Korea H Yoon Routledge, 2021 | 4 | 2021 |
| Chinese older adults’ social media use: a study of WeChat from a social practice perspective B Mckenna, W Cai, H Yoon Information Technology & People, https://doi.org/10.1108/ITP-10-2022-0787, 2023 | 2 | 2023 |
| Brand blunders and race in advertising: issues, implications, and potential actions from a macromarketing perspective H Yoon, AJ Kelly Journal of Macromarketing 43 (3), 403-417, 2023 | 2 | 2023 |
| Facilitating public access to the arts: Applying the motivation, opportunity, and ability framework to the case of the UK Royal Opera House HS Park, H Yoon Journal of Arts & Humanities 6 (7), 1-12, 2017 | 2 | 2017 |
| BBC future strategy: 'Delivering Creative Future' and its interim review [BBC의 미래 전략: ‘창조적 미래’ 전략과 중간점검을 중심으로] H Yoon Broadcasting & Communication [방송과 커뮤니케이션] 12 (1), 71-106, 2011 | 2* | 2011 |
| Lynx: the challenges of lad culture H Yoon, J Dane Advertising Handbook 3rd edition by Powell, H., MacRury, I., Hawkin, S. and …, 2009 | 2* | 2009 |
| 해외 언론의 한류보도 분석 연구 유세경홍석경윤현선정수영 | 1 | 2012 |
| Mapping out the K-pop fandom in the UK H Yoon Asian Pop Culture Forum. New Korean Wave: Asia and Beyond, 2011 | 1 | 2011 |
| Genre in translational television: A case of Netflix Originals Korean dramas (Accepted) H Yoon, J Lee Television and New Media, 2024 | | 2024 |
| Exploring smartphone-related digital divide among South Korean older adults (Accepted) H Yoon, G Lee, THH Nguyen, T Šegota Ekonomski vjesnik/Econviews - Review of Contemporary Business …, 2024 | | 2024 |
| Corporate Brand Activism: An Exploration of Advertising Polysemy and Online Interpretive Communities A Kelly, H Yoon EMAC 2023: The 52nd European Marketing Academy Annual Conference, 1-9, 2023 | | 2023 |
| Cultural institutes abroad in the 21st century: The case of the Korean Cultural Centre UK H Yoon, P Vlachos International Journal of Arts Management, 2023 | | 2023 |
| In pursuit of effective clearing campaign H Yoon, D Olsen, E Mogaji Chartered Association of Business Schools (CABS) - Insight - Opinion …, 2022 | | 2022 |
Ddr. Tina ŠegotaAssociate Professor, University of Maribor在 um.si 的电子邮件经过验证
Ddr. Tina ŠegotaAssociate Professor, University of Maribor在 um.si 的电子邮件经过验证
Emmanuel MogajiAssociate Professor in Marketing, Keele University在 keele.ac.uk 的电子邮件经过验证