How brand community practices create value HJ Schau, AM Muñiz Jr, EJ Arnould Journal of marketing 73 (5), 30-51, 2009 | 3693 | 2009 |
We are what we post? Self-presentation in personal web space H Jensen Schau, MC Gilly Journal of consumer research 30 (3), 385-404, 2003 | 2230 | 2003 |
Religiosity in the abandoned Apple Newton brand community AM Muniz Jr, HJ Schau Journal of consumer research 31 (4), 737-747, 2005 | 1685 | 2005 |
The wisdom of consumer crowds: Collective innovation in the age of networked marketing RV Kozinets, A Hemetsberger, HJ Schau Journal of macromarketing 28 (4), 339-354, 2008 | 909 | 2008 |
Vigilante marketing and consumer-created communications AM Muñiz, Jr, HJ Schau Journal of Advertising 36 (3), 35-50, 2007 | 616 | 2007 |
When differences unite: Resource dependence in heterogeneous consumption communities T Chalmers Thomas, LL Price, HJ Schau Journal of Consumer Research 39 (5), 1010-1033, 2013 | 467 | 2013 |
The context of experience MA Akaka, SL Vargo, HJ Schau Journal of service management 26 (2), 206-223, 2015 | 400 | 2015 |
Exploring the impact of culture and acculturation on consumer purchase decisions: Toward a microcultural perspective DT Ogden, JR Ogden, HJ Schau Academy of Marketing Science Review 3 (1), 1-22, 2004 | 332 | 2004 |
How to inspire value-laden collaborative consumer-generated content AM Muñiz Jr, HJ Schau Business horizons 54 (3), 209-217, 2011 | 305 | 2011 |
Consumer identity renaissance: the resurgence of identity-inspired consumption in retirement HJ Schau, MC Gilly, M Wolfinbarger Journal of Consumer Research 36 (2), 255-276, 2009 | 291 | 2009 |
Brand communities and personal identities: Negotiations in cyberspace HJ Schau, AM Muniz Advances in consumer research 29 (1), 344-349, 2002 | 253 | 2002 |
Strategic Internet application trends in supply chain management RA Lancioni, MF Smith, HJ Schau Industrial Marketing Management 32 (3), 211-217, 2003 | 216 | 2003 |
Internet impacts on supply chain management R Lancioni, HJ Schau, MF Smith Industrial Marketing Management 32 (3), 173-175, 2003 | 207 | 2003 |
The role of brands and mediating technologies in assembling long-distance family practices AM Epp, HJ Schau, LL Price Journal of Marketing 78 (3), 81-101, 2014 | 202 | 2014 |
Consumer Imagination, Identity and Self-expression. HJ Schau Advances in consumer research 27 (1), 2000 | 134 | 2000 |
When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation CA Russell, HJ Schau Journal of Consumer Research 40 (6), 1039-1062, 2014 | 125 | 2014 |
The co-creation of value-in-cultural-context MA Akaka, HJ Schau, SL Vargo Consumer culture theory, 265-284, 2013 | 114 | 2013 |
To justify or not to justify: the role of anticipated regret on consumers’ decisions to upgrade technological innovations E Shih, HJ Schau Journal of Retailing 87 (2), 242-251, 2011 | 114 | 2011 |
The impact of code switching on service encounters HJ Schau, S Dellande, MC Gilly Journal of Retailing 83 (1), 65-78, 2007 | 102 | 2007 |
Intraorganizational influences on business-to-business pricing strategies: A political economy perspective R Lancioni, HJ Schau, MF Smith Industrial Marketing Management 34 (2), 123-131, 2005 | 87 | 2005 |