| Blockchain and the transformation of customer co-creation S Erevelles, K Bordia, B Whelan, JR Canter, E Guimont-Blackburn Journal of Indian Business Research 14 (2), 88-107, 2022 | 14 | 2022 |
| The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands B Whelan, S Moon, S Erevelles Journal of Cultural Marketing Strategy 8 (2), 192-210, 2024 | 1 | 2024 |
| Enhancing Participatory Design Through Blockchain B Whelan Preservation, Digital Technology & Culture, 2024 | | 2024 |
| Blockchain-Enabled Participatory Design in Marketing: A Collaborative Approach for Enhanced Customer Engagement B Whelan Association of Marketing Theory & Practice, 2024 | | 2024 |
| Brand iconisation in the social media era B Whelan Journal of Brand Strategy 10 (2), 171-177, 2021 | | 2021 |
| The Blockchain Brand S Erevelles, B Whelan, P Bulusu Advances in Consumer Research 48, 314-315, 2020 | | 2020 |
| Blockchain and the Transformation of Branding S Erevelles, B Whelan, P Bulusu | | 2020 |
Sunil ErevellesUniversity of North Carolina at Charlotte在 uncc.edu 的电子邮件经过验证
Sunil ErevellesUniversity of North Carolina at Charlotte在 uncc.edu 的电子邮件经过验证
Sangkil MoonUNC at Charlotte在 uncc.edu 的电子邮件经过验证