The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention AR Akbar, MCI Kalis, N Afifah, BB Purmono, I Yakin South Asian Res J Bus Manag 5 (1), 10-18, 2023 | 15 | 2023 |
Determinants of Repurchase Intention: A Study on Ease of Use, Trust and E-Satisfaction Construct in Shopee Marketplace EY Nabila, E Listiana, BB Purmono, Y Fahruna, T Rosnani East African Scholars Journal of Economics, Business and Management, 29-36, 2023 | 14 | 2023 |
Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics R Ramadania, J Suh, R Rosyadi, BB Purmono, R Rahmawati Cogent Business & Management 10 (2), 2229551, 2023 | 10 | 2023 |
Do TikTok Discounts Livestream Triggers Gen Z Impulse Buying Behavior? GSA Refasa, Heriyadi, BB Purmono, Barkah, H Malini International Journal of Scientific Research and Management (IJSRM), 4439-4449, 2023 | 9 | 2023 |
The Effect of Hedonic Shopping Value on the Impulse Buying of Fashion Products of Generation Z BB Purmono, Ramadania Journal of Research in Business, Economics and Management, 31-40, 2021 | 5 | 2021 |
Ramadania.(2021). The effect of hedonic shopping value on the impulse buying of fashion products of generation Z BB Purmono Jurnal Of Reseach In Business. Economics and Management 16 (1), 31-40, 0 | 5 | |
A Systematic Review on Digital Transformation and Organizational Performance in Higher Education R Ramadania, Y Hartijasti, BB Purmono, DMN Haris, MZ Afifi https://www.iieta.org/journals/ijsdp/paper/10.18280/ijsdp.190402 19 (4), 1239-12, 2024 | 4 | 2024 |
What Determine Customer Loyalty at Tokopedia Website? LS Sanjayai, Sulistiowati, BB Purmono, H Malini, E Listiana International Journal of Scientific Research and Management (IJSRM), 4429-4438, 2023 | 3 | 2023 |
The Relevance of iBox Store Atmosphere: Building Customer Satisfaction and Loyalty S Hans, R Fauzan, BB Purmono, N Afifah, H Setiawan International Journal of Scientific Research and Management (IJSRM), 4450-4457, 2023 | 3 | 2023 |
Generasi Millenial dan Keputusan Menonton Film Nasional R Ramadania, R Restiatun, W Pebrianti, BB Purmono, A Fitriana Jurnal Manajemen Motivasi 18 (1), 45-57, 2022 | 3 | 2022 |
Entrepreneurial Education and Entrepreneurial Skills: Study of Higher Education Students in Indonesia BB Purmono Ilomata International Journal of Management 4 (2), 169-182, 2023 | 2 | 2023 |
Potential of community involvement at the constructions stage of nuclear power plant introduction plan in West Kalimantan S Alimah, S Ariyanto, BB Purmono, Sunarko, Suparman, Y Yacoub, ... https://pubs.aip.org/aip/acp/article-abstract/2967/1/100001/3265714 …, 2024 | 1 | 2024 |
Effect of product innovation on purchase decisions mediated by brand image at PT Pegadaian A Fajar, BB Purmono, N Afifah, B Barkah, DP Marumpe Jurnal Ekonomi 13 (01), 481-495, 2024 | 1 | 2024 |
Lifestyle, product diversity, and product quality on repurchase intention: Empirical research on western skincare A Oktavianto, N Afifah, BB Purmono, H Heriyadi, A Fitriana Journal of Enterprise and Development (JED) 6 (1), 145-159, 2024 | 1 | 2024 |
The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening N Novelia, A Azazi, BB Purmono, T Rosnani, MI Hendri Enrichment: Journal of Management 13 (5), 3136-3148, 2023 | 1 | 2023 |
THE INFLUENCE OF SERVICE QUALITY ON LOYALTY THROUGH CUSTOMER SATISFACTION AND TRUST AS INTERVENING VARIABLES IN PT. BPR UNIVERSAL KALBAR JR Actavianus, BB Purmono JEMBA: Journal of Economics, Management, Business and Accounting, 2023 | 1 | 2023 |
INFLUENCE OF CELEBRITY ENDROSEMENT ON PURCHASE INTENTION MEDIATED BY BRAND AWARENESS OF SKINTIFIC ON TIKTOK BB Purmono, N Afifah, B Barkah, DP Marumpe Jurnal Ekonomi 12 (04), 1836-1845, 2023 | 1 | 2023 |
The Influence of E-Service Quality and Service Innovation on User Loyalty in the Livin' By Mandiri Application with User Satisfaction as an Mediating Variable (Study of Livin … N Aulia, BB Purmono https://journal.barasaki.com/index.php/jemba/article/view/16, 2023 | 1 | 2023 |
Empowerment of Indonesian MSME Business Performance: An Empirical Analysis of Knowledge Sharing and Innovation O Wahyuda, MHA Syukur, BB Purmono, W Pebrianti, H Setiawan International Journal of Scientific Research and Management (IJSRM), 4458-4467, 2023 | 1 | 2023 |
Intensification Dimension of Prices Cryptocurrency with Hamiltonian Quantum Mechanics M Faris, R Fauzan, Wendy, N Komari, BB Purmono Asian Journal of Economics, Business and Accounting, 21-34, 2023 | 1 | 2023 |