| Integrated marketing communications paradigm in digital environment: The five pillars of integration B Rakić, M Rakić Megatrend revija 11 (1), 187-204., 2014 | 64 | 2014 |
| Holistic management of marketing sustainability in the process of sustainable development B Rakic, M Rakic Environmental Engineering & Management Journal (EEMJ) 14 (4), 887-900., 2015 | 62 | 2015 |
| Sustainable lifestyle marketing of individuals: the base of sustainability M Rakic, B Rakic Amfiteatru Economic 17 (40), 891-908., 2015 | 48 | 2015 |
| Marketing B Rakić Megatrend univerzitet, 2003 | 36 | 2003 |
| Digital Content Marketing for organizations as buyers B Rakić, M Rakić Ekonomika 1, 109-123., 2014 | 30* | 2014 |
| Viral Marketing (Вирални маркетинг) M Rakić, B Rakić Ekonomika 60 (4), 179-187., 2014 | 13 | 2014 |
| Marketing, peto dopunjeno i izmenjeno izdanje B Rakić Beograd: Megatrend univerzitet, 2008 | 11 | 2008 |
| Ponašanje potrošača B Rakić, M Rakić Megatrend univerzitet primenjenih nauka, 2007 | 10* | 2007 |
| Ponašanje potrošača B Rakić Megatrend univerzitet primenjenih nauka, 2005 | 10* | 2005 |
| Ponašanje potrošača B Rakić Megatrend univerzitet primenjenih nauka, 2002 | 10* | 2002 |
| Digitalni marketing – integrisani pristup digitalnim marketinškim aktivnostima – MONOGRAFIJA B Rakić, M Rakić Zavod za udžbenike, 2015 | 9 | 2015 |
| Međunarodni marketing B Rakić, M Rakić Megatrend univerzitet primenjenih nauka, 2005 | 9* | 2005 |
| Međunarodni marketing B Rakić Megatrend univerzitet primenjenih nauka, 2004 | 9* | 2004 |
| Međunarodni marketing B Rakić Megatrend univerzitet primenjenjuh nauka, 2003 | 9* | 2003 |
| Consumer ethnocentrism–Marketing challenge for companies: The case of Serbia M Rakic, B Rakic, L Stanojević Management: Journal of Sustainable Business and Management Solutions in …, 2018 | 8 | 2018 |
| Mobile technology in higher education–a student perspective on learning with mobile computing devices L Stanojevic, B Rakic Successful Implementation of Information Technology: It, Marketing …, 2018 | 8 | 2018 |
| Collaborative partnership paradigm in the sustainability-oriented supply chain as the way to sustainability B Rakic, M Rakic Applied Ecology and Environmental Research, 2639-2650, 2018 | 8 | 2018 |
| Collaborative Partnership Paradigm in the Sustainability-Oriented Supply Chain as the Way to Sustainability B Rakic, M Rakic International Scientific Conference: Sustainable Growth in Small Open …, 2017 | 8 | 2017 |
| COLLABORATIVE PARTNERSHIP PARADIGM IN THE SUSTAINABILITY-ORIENTED SUPPLY CHAIN AS THE WAY TO SUSTAINABILITY M Rakić, B Rakić SUSTAINABLE GROWTH IN SMALL OPEN ECONOMIES BOOK OF ABSTRACTS, 165, 2017 | 8 | 2017 |
| The influence of integrated marketing communications on the process of creating a healthy lifestyle B Rakic, M Rakic Revista Romana de Bioetica 13 (3), 1-15, 2015 | 8 | 2015 |
