| Switching barriers in consumer markets: an investigation of the financial services industry M Colgate, B Lang Journal of consumer marketing 18 (4), 332-347, 2001 | 894 | 2001 |
| Relationship quality, on‐line banking and the information technology gap B Lang, M Colgate International journal of bank marketing 21 (1), 29-37, 2003 | 306 | 2003 |
| Word of mouth: what we know and what we have yet to learn B Lang, KF Hyde Journal of consumer satisfaction, dissatisfaction and complaining behavior …, 2013 | 178 | 2013 |
| Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion BAS Martin, B Lang, S Wong, BAS Martin Journal of advertising 32 (4), 57-66, 2003 | 175 | 2003 |
| How gender affects the relationship between hedonic shopping motivation and purchase intentions? R Davis, B Lang, J San Diego Journal of Consumer Behaviour 13 (1), 18-30, 2014 | 138 | 2014 |
| Prosumers in times of crisis: definition, archetypes and implications B Lang, R Dolan, J Kemper, G Northey Journal of Service Management 32 (2), 176-189, 2020 | 123 | 2020 |
| Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games R Davis, B Lang, N Gautam Internet Research 23 (2), 229-256, 2013 | 117 | 2013 |
| How word of mouth communication varies across service encounters B Lang Managing service quality: an international journal 21 (6), 583 - 598, 2011 | 116 | 2011 |
| Are liquid sugars different from solid sugar in their ability to cause metabolic syndrome? G Sundborn, S Thornley, TR Merriman, B Lang, C King, MA Lanaspa, ... Obesity 27 (6), 879-887, 2019 | 87 | 2019 |
| A comparison of online and offline gender and goal directed shopping online R Davis, SD Smith, BU Lang Journal of Retailing and Consumer Services 38, 118-125, 2017 | 72 | 2017 |
| Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers M Colgate, B Lang Journal of Business Research 58 (2), 195-204, 2005 | 67 | 2005 |
| Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers VA Truong, B Lang, DM Conroy Appetite 161, 105123, 2021 | 65 | 2021 |
| How to grow the sharing economy? Create Prosumers! B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann Australasian Marketing Journal 28 (3), 58-66, 2020 | 60 | 2020 |
| Dissecting word-of-mouth's effectiveness and how to use it as a proconsumer tool B Lang, R Lawson Journal of Nonprofit & Public Sector Marketing 25 (4), 374-399, 2013 | 52 | 2013 |
| Modeling game usage, purchase behavior and ease of use R Davis, B Lang Entertainment Computing 3 (2), 27-36, 2012 | 39 | 2012 |
| When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications B Lang, DM Conroy Appetite 168, 105688, 2022 | 37 | 2022 |
| Why do consumers become providers? Self-determination in the sharing economy B Lang, J Kemper, R Dolan, G Northey Journal of Service Theory and Practice 32 (2), 132-155, 2022 | 36 | 2022 |
| Message Sidedness At the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages? B Lang, CKC Lee, R Zwick NA - Advances in Consumer Research 26, 485-490, 1999 | 35 | 1999 |
| The trust paradox in food labelling: an exploration of consumers’ perceptions of certified vegetables VA Truong, DM Conroy, B Lang Food Quality and Preference 93, 104280, 2021 | 33 | 2021 |
| Does game self‐congruity increase usage and purchase? R Davis, B Lang Young Consumers 14 (1), 52-66, 2013 | 29 | 2013 |
Robert A. Davisdrrobertdavis.com and Massey University在 massey.ac.nz 的电子邮件经过验证
