| YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise R Ladhari, E Massa, H Skandrani Journal of Retailing and Consumer Services 54, 102027, 2020 | 474 | 2020 |
| Augmented reality in marketing: Conceptualization and systematic review E Massa, R Ladhari International Journal of Consumer Studies 47 (6), 2335-2366, 2023 | 19 | 2023 |
| Role of affective forecasting in customers’ hotel service experiences M Lajante, R Ladhari, E Massa International Journal of Contemporary Hospitality Management 34 (3), 1062-1083, 2022 | 15 | 2022 |
| The determinants of Women's redemption of geo-targeted m-coupons R Ladhari, T Hudon, E Massa, N Souiden Journal of Retailing and Consumer Services 66, 102891, 2022 | 8 | 2022 |
