关注
Swee Hoon Ang
Swee Hoon Ang
在 nus.edu.sg 的电子邮件经过验证
标题
引用次数
引用次数
年份
Marketing management: An Asian Perspective
P Kotler, KL Keller, SH Ang, CT Tan
Pearson 1, 1055, 1996
8193*1996
Marketing management: an Asian perspective
P Kotler, KL Keller, SH Ang
Pearson, 2018
14392018
Spot the difference: consumer responses towards counterfeits
S Hoon Ang, P Sim Cheng, EAC Lim, S Kuan Tambyah
Journal of consumer Marketing 18 (3), 219-235, 2001
10512001
Principles of marketing: an Asian perspective
P Kotler, G Armstrong, SH Ang, SM Leong, CT Tan, O Ho-Ming
Pearson/Prentice-Hall, 2012
7672012
Manajemen pemasaran perspektif asia
P Kotler, SH Ang, SM Leong, CT Tan
Fandy Tjiptono (Penerjemah). Andi, Yogyakarta 12, 2000
6262000
The influence of metaphors and product type on brand personality perceptions and attitudes
SH Ang, EAC Lim
Journal of advertising 35 (2), 39-53, 2006
4872006
The Asian apocalypse: crisis marketing for consumers and businesses
SH Ang, SM Leong, P Kotler
Long Range Planning 33 (1), 97-119, 2000
3612000
Exploring the dimensions of ad creativity
SH Ang, SYM Low
Psychology & Marketing 17 (10), 835-854, 2000
3482000
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
EAC Lim, SH Ang
Journal of business research 61 (3), 225-232, 2008
3302008
Animosity towards economic giants: what the little guys think
S Hoon Ang, K Jung, A Keng Kau, S Meng Leong, C Pornpitakpan, ...
Journal of consumer marketing 21 (3), 190-207, 2004
3002004
The ad creativity cube: Conceptualization and initial validation
SH Ang, YH Lee, SM Leong
Journal of the Academy of Marketing Science 35, 220-232, 2007
2702007
A typology of animosity and its cross-national validation
K Jung, SH Ang, SM Leong, SJ Tan, C Pornpitakpan, AK Kau
Journal of Cross-Cultural Psychology 33 (6), 525-539, 2002
2622002
Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
SM Leong, JA Cote, SH Ang, SJ Tan, K Jung, AK Kau, C Pornpitakpan
Journal of International Business Studies 39, 996-1009, 2008
2562008
Out of the mouths of babes: Business ethics and youths in Asia
SH Ang, SM Leong
Journal of business ethics 28, 129-144, 2000
2012000
Entrepreneurial spirit among east Asian Chinese
SH Ang, DGP Hong
Thunderbird International Business Review 42 (3), 285-309, 2000
2012000
Crisis marketing: a comparison across economic scenarios
SH Ang
International business review 10 (3), 263-284, 2001
1772001
Manajemen pemasaran sudut pandang Asia
P Kotler, SH Ang, SM Leong, CT Tan
Edisi Bahasa Indonesia. Edisi Ketiga Jilid 2, 2005
1422005
Principles of marketing: An global perspective
P Kotler, G Armstrong, SH Ang, SM Leong, CT Tan, O YAU
Prentice Hall, 2008
1382008
The mediating influence of pleasure and arousal on layout and signage effects: Comparing more and less customized retail services
SH Ang, SM Leong, J Lim
Journal of retailing and consumer services 4 (1), 13-24, 1997
1221997
Chinese consumers’ perception of alpha‐numeric brand names
S Hoon Ang
Journal of Consumer Marketing 14 (3), 220-233, 1997
1061997
系统目前无法执行此操作,请稍后再试。
文章 1–20