How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model A Gupta, A Yousaf, A Mishra International Journal of Information Management, 1-13, 2020 | 236 | 2020 |
All that glitters is not green: Creating trustworthy ecofriendly services at green hotels A Gupta, S Dash, A Mishra Tourism Management 70, 155-169, 2018 | 185 | 2018 |
Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle A Mishra, SB Dash, D Cyr Journal of Product & Brand Management 23 (4/5), 333-348, 2014 | 137 | 2014 |
Acceptance and forwarding of electronic word of mouth S Mahapatra, A Mishra Marketing Intelligence & Planning 35 (5), 594-610, 2017 | 106 | 2017 |
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms A Yousaf, A Mishra, B Taheri, M Kesgin Information & Management 58 (8), 103543, 2021 | 73 | 2021 |
Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India A Yousaf, A Mishra, M Bashir Studies in Higher Education 45 (4), 1-14, 2018 | 65 | 2018 |
Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites A Yousaf, I Amin, D Jaziri, A Mishra Journal of Product & Brand Management 30 (1), 44-57, 2021 | 64 | 2021 |
Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship A Gupta, S Dash, A Mishra International Journal of Hospitality Management 83, 159-168, 2019 | 58 | 2019 |
Attribute-based design perceptions and consumer-brand relationship: role of user expertise A Mishra Journal of Business Research 69 (12), 2016 | 58 | 2016 |
Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty S Das, A Mishra, D Cyr Decision Support Systems, 2019 | 50 | 2019 |
Green hotel servicescape: Attributes and unique experiences A Mishra, A Gupta Current Issues in Tourism 22 (20), 2566-2578, 2019 | 44 | 2019 |
Determinants of satisfaction among social entrepreneurs in e-Government services R Sharma, R Mishra, A Mishra International Journal of Information Management 60, 102386, 2021 | 37 | 2021 |
Determinants of Tourists’ Site-Specific Environmentally Responsible Behavior: An Eco-Sensitive Zone Perspective A Gupta, N Arora, R Sharma, A Mishra Journal of Travel Research, 1-20, 2021 | 34 | 2021 |
‘From technology adoption to consumption’: effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction A Yousaf, A Mishra, A Gupta Journal of Retailing and Consumer Services 62, 102655, 2021 | 33 | 2021 |
Measuring consumer design perceptions for digital devices: A multi-dimensional scale A Mishra, S Dash, N Malhotra, D Cyr Journal of Brand Management 22, 603-630, 2015 | 32 | 2015 |
An integrated framework for design perception and brand equity A Mishra, S Dash, NK Malhotra Academy of Marketing Science Review 5 (1-2), 28-44, 2015 | 30 | 2015 |
Anthelmintic activity of stems of Opuntia vulgaris Mill. DK Pal, M Sahoo, AK Mishra | 24 | 2007 |
Antecedents of turnover intentions of officers in the Indian military: A conceptual framework RK Jaiswal, S Dash, JK Sharma, A Mishra, S Kar Vikalpa 40 (2), 145-164, 2015 | 22 | 2015 |
Concurrent sponsorship: implications for sponsoring brands and sponsored property A Yousaf, M Abhishek, A Gupta Marketing Intelligence and Planning, 2018 | 19 | 2018 |
Revisiting Spectator‑Based Sports Team Reputation: Strategic Implications for Team Managers A Yousaf, M Bashir, A Mishra Corporate Reputation Review, 2020 | 18 | 2020 |