Captivating company: dimensions of attractiveness in employer branding P Berthon, M Ewing, LL Hah International journal of advertising 24 (2), 151-172, 2005 | 2444 | 2005 |
Employment branding in the knowledge economy MT Ewing, LF Pitt, NM De Bussy, P Berthon International Journal of advertising 21 (1), 3-22, 2002 | 666 | 2002 |
The effects of the social structure of digital networks on viral marketing performance M Bampo, MT Ewing, DR Mather, D Stewart, M Wallace Information systems research 19 (3), 273-290, 2008 | 599 | 2008 |
How corporate reputation, quality, and value influence online loyalty A Caruana, MT Ewing Journal of Business Research 63 (9-10), 1103-1110, 2010 | 522 | 2010 |
Brand management in small to medium‐sized enterprises P Berthon, MT Ewing, J Napoli Journal of small business management 46 (1), 27-45, 2008 | 512 | 2008 |
Developing and validating a multidimensional nonprofit brand orientation scale MT Ewing, J Napoli Journal of business research 58 (6), 841-853, 2005 | 383 | 2005 |
Assessment of the three-column format SERVQUAL: An experimental approach A Caruana, MT Ewing, B Ramaseshan Journal of business research 49 (1), 57-65, 2000 | 365 | 2000 |
Potential research space in MIS: A framework for envisioning and evaluating research replication, extension, and generation P Berthon, L Pitt, M Ewing, CL Carr Information Systems Research 13 (4), 416-427, 2002 | 357 | 2002 |
Aesthetic theory and logo design: examining consumer response to proportion across cultures N Pittard, M Ewing, C Jevons International Marketing Review 24 (4), 457-473, 2007 | 285 | 2007 |
Do universities that are more market orientated perform better? A Caruana, B Ramaseshan, MT Ewing International journal of public sector management 11 (1), 55-70, 1998 | 281 | 1998 |
An internal marketing approach to public sector management: the marketing and human resources interface MT Ewing, A Caruana International Journal of Public Sector Management 12 (1), 17-29, 1999 | 275 | 1999 |
The effect of product placement in computer games on brand attitude and recall T Mackay, M Ewing, F Newton, L Windisch International Journal of Advertising 28 (3), 423-438, 2009 | 241 | 2009 |
Developing a scale to measure the enjoyment of web experiences A Lin, S Gregor, M Ewing Journal of Interactive Marketing 22 (4), 40-57, 2008 | 224 | 2008 |
Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities A Caruana, MT Ewing, Ramaseshan Service Industries Journal 22 (2), 43-58, 2002 | 215 | 2002 |
The impact of the Internet on the distribution value chain: The case of the South African tourism industry C Wynne, P Berthon, L Pitt, M Ewing, J Napoli International Marketing Review 18 (4), 420-431, 2001 | 215 | 2001 |
Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation OBJ Carter, LJ Patterson, RJ Donovan, MT Ewing, CM Roberts Social science & medicine 72 (6), 962-968, 2011 | 204 | 2011 |
Managing B2B customer churn, retention and profitability AT Jahromi, S Stakhovych, M Ewing Industrial marketing management 43 (7), 1258-1268, 2014 | 196 | 2014 |
Integrated marketing communications measurement and evaluation MT Ewing The Evolution of Integrated Marketing Communications, 29-43, 2013 | 191 | 2013 |
Brand rivalry and community conflict MT Ewing, PE Wagstaff, IH Powell Journal of Business Research 66 (1), 4-12, 2013 | 185 | 2013 |
The effect of anomie on academic dishonesty among university students A Caruana, B Ramaseshan, MT Ewing International Journal of Educational Management 14 (1), 23-30, 2000 | 181 | 2000 |