| Humanizing products with handwritten typefaces R Schroll, B Schnurr, D Grewal Journal of Consumer Research 45 (3), 648-672, 2018 | 169 | 2018 |
| User generated brands and their contribution to the diffusion of user innovations J Füller, R Schroll, E Von Hippel Research Policy 42 (6-7), 1197-1209, 2013 | 93 | 2013 |
| Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands J Fueller, R Schroll, S Dennhardt, K Hutter 2012 45th Hawaii International Conference on System Sciences, 3218-3227, 2012 | 44 | 2012 |
| Uncertainty in prerelease advertising R Schroll, R Grohs Journal of Advertising 48 (2), 167-180, 2019 | 16 | 2019 |
| “Ouch!” When and why food anthropomorphism negatively affects consumption R Schroll Journal of Consumer Psychology 33 (3), 561-574, 2023 | 14 | 2023 |
| Fine feathers make fine birds–community brands and branded communities R Schroll, A Hemetsberger, J Füller Advances in Consumer Research 38, 2011 | 4 | 2011 |
| The Value of Community-Brands R Schroll, J Füller Available at SSRN 1452622, 2009 | 4 | 2009 |
| ’I Have Been Dreaming about This’: A Netnographic Study of Consumers’ collective Pre-Purchase Consumption Activities R Schroll Challenging the Bounds of Marketing Thought, 411-17, 2013 | 2 | 2013 |
| Reconsidering Uncertainty in Preannouncements R Schroll, R Grohs Advances in Consumer Research 43, 684-685, 2015 | 1 | 2015 |
| Humanizing Products Through Typeface Design. R Schroll, B Schnurr, D Grewal Advances in Consumer Research 44, 2016 | | 2016 |
| Costless creation of strong brands by user communities: A potential challenge to producer profits J Füller, R Schroll, E von Hippel | | 2011 |
| “FINE FEATHERS MAKE FINE BIRDS”– R Schroll, A Hemetsberger, J Füller | | |
johann fuellerUniversität Innsbruck在 uibk.ac.at 的电子邮件经过验证
