| Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty SK Alreddy, D Siriguppi, MJ Menon Theoretical Economics Letters 9 (6), 2110-2125, 2019 | 6 | 2019 |
| Customer-based place brand equity and investments: study of West Bengal S Bose, S Pradhan, D Siriguppi, SK Alreddy Place Branding and Public Diplomacy 15, 67-77, 2019 | 6 | 2019 |
| The young consumers’ preferences for buying attributes: A conjoint analysis approach D Siriguppi, V Gnanamkonda, C Koundinya Journal of critical reviews 7 (4), 3897-3910, 2020 | 5 | 2020 |
| TATA AIA Life Leverages Digital Technologies to Create a Superior Customer Experience D Siriguppi, J Nair IUP Journal of Marketing Management 20 (4), 400-411, 2021 | 4 | 2021 |
| Understanding of consumers' perception toward select FMCG products D Siriguppi International Journal of Public Sector Performance Management 9 (3), 248-257, 2022 | 1 | 2022 |
| Comprehending Determinants and Outcomes of Cultural Tourism to India: Foreign Tourist’s Perspective Using SOR Theory D Sahoo, V Gnanamkonda, D Siriguppi, A Ponnam Tourism: An International Interdisciplinary Journal 72 (3), 301-313, 2024 | | 2024 |
| Relationship Between CSR and Stock Price: Systematic Literature Review and Bibliometric Analysis. D Siriguppi, C Kaundinya, SK Alreddy IUP Journal of Corporate Governance 22 (4), 2023 | | 2023 |
| Examining the Association Between Perceived Relationship Investment, Perceived Relationship Quality, and Customer Loyalty with Structural Equation Modeling SK Alreddy, D Siriguppi IUP Journal of Marketing Management 20 (4), 142-159, 2021 | | 2021 |
| Customer Based Place Brand Equity and Investments S Bose, S Pradhan, D Siriguppi, SK Alreddy, S Bose, S Pradhan, ... | | |
