Development of a scale to measure team brand associations in professional sport SD Ross, JD James, P Vargas Journal of sport management 20 (2), 260-279, 2006 | 469 | 2006 |
The linguistic intergroup bias as an implicit indicator of prejudice W Von Hippel, D Sekaquaptewa, P Vargas Journal of Experimental Social Psychology 33 (5), 490-509, 1997 | 378 | 1997 |
Stereotypic explanatory bias: Implicit stereotyping as a predictor of discrimination D Sekaquaptewa, P Espinoza, M Thompson, P Vargas, W von Hippel Journal of Experimental Social Psychology 39 (1), 75-82, 2003 | 330 | 2003 |
On the role of encoding processes in stereotype maintenance W Von Hippel, D Sekaquaptewa, P Vargas Advances in experimental social psychology 27, 177-254, 1995 | 321 | 1995 |
Mood effects on eyewitness memory: Affective influences on susceptibility to misinformation JP Forgas, SM Laham, PT Vargas Journal of experimental social psychology 41 (6), 574-588, 2005 | 315 | 2005 |
Know thy avatar: The unintended effect of virtual-self representation on behavior G Yoon, PT Vargas Psychological science 25 (4), 1043-1045, 2014 | 175 | 2014 |
Writing with pictures: Toward a unifying theory of consumer response to images LM Scott, P Vargas Journal of Consumer Research 34 (3), 341-356, 2007 | 159 | 2007 |
Attitudes and persuasion D Albarracín, P Vargas Handbook of social psychology 1, 394-427, 2010 | 146 | 2010 |
The search for the best deal: How hotel cancellation policies affect the search and booking decisions of deal-seeking customers CC Chen, Z Schwartz, P Vargas International Journal of Hospitality Management 30 (1), 129-135, 2011 | 124 | 2011 |
Armed Only with Paper and Pencil:" Low-Tech" Measures of Implicit Attitudes. PT Vargas, D Sekaquaptewa, W von Hippel The Guilford Press, 2007 | 120 | 2007 |
A practical guide to experimental advertising research PT Vargas, BRL Duff, RJ Faber Journal of Advertising 46 (1), 101-114, 2017 | 114 | 2017 |
Using partially structured attitude measures to enhance the attitude-behavior relationship PT Vargas, W Von Hippel, RE Petty Personality and social psychology bulletin 30 (2), 197-211, 2004 | 109 | 2004 |
Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others? S Shavitt, P Vargas, P Lowrey Psychology & Marketing 21 (12), 1011-1032, 2004 | 97 | 2004 |
Trait as default: extraversion, subjective well-being, and the distinction between neutral and positive events. MD Robinson, EC Solberg, PT Vargas, M Tamir Journal of Personality and Social Psychology 85 (3), 517, 2003 | 91 | 2003 |
Consumer confusion of percent differences J Kruger, P Vargas Journal of Consumer Psychology 18 (1), 49-61, 2008 | 86 | 2008 |
Putting process into personality, appraisal, and emotion: Evaluative processing as a missing link MD Robinson, PT Vargas, EG Crawford The psychology of evaluation: Affective processes in cognition and emotion …, 2003 | 67 | 2003 |
The effects of mood on social judgment and reasoning JP Forgas, PT Vargas Handbook of emotions 2, 350-367, 2000 | 67 | 2000 |
Self-presentation on social media: When self-enhancement confronts self-verification A Zheng, BRL Duff, P Vargas, MZ Yao Journal of Interactive Advertising 20 (3), 289-302, 2020 | 62 | 2020 |
Ban the sunset? Nonpropositional content and regulation of pharmaceutical advertising P Biegler, P Vargas The American Journal of Bioethics 13 (5), 3-13, 2013 | 56 | 2013 |
Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect S Yoon, PT Vargas Psychology & Marketing 27 (12), 1075-1100, 2010 | 51 | 2010 |