Celebrity attributes and influence on consumer behaviour: A study of Shekhawati region of Rajasthan SK Rai, AK Sharma Pacific Business Review International 5 (11), 57-64, 2013 | 31 | 2013 |
Fashion portals and Indian consumers: An exploratory study on online apparel retail marketing P Kautish, SK Rai International Journal of Electronic Marketing and Retailing 10 (3), 309-331, 2019 | 30 | 2019 |
Exploring the nexus between environment quality, economic development and industrialization in BRICS nations: the role of technological innovation and income inequality SK Rai, A Rawat Environmental Science and Pollution Research 29 (25), 37842-37853, 2022 | 20 | 2022 |
Impact of exports and imports on growth rate of India: an empirical enquiry SK Rai, P Jhala Pacific business review international 8 (6), 53-58, 2015 | 20 | 2015 |
Empirical verification of causality between CO2 emissions, energy consumption, foreign direct investment, gross domestic product, and openness of the economy … SK Rai, AM Bembey, D Sarfare International Journal of Sustainable Economy 11 (3), 237-257, 2019 | 17 | 2019 |
Fashion Portals and Generation Y Consumers in India: An Exploratory Study P Kautish, SK Rai Marketing Magic for Millennials Rise of Gen Yo!, 125-150, 2018 | 15 | 2018 |
Understanding the Impact of COVID-19 on MSMEs in India: Lessons for Resilient and Sustained Growth of Small Firms AK Sharma, SK Rai Journal of Small Business Strategy 33 (1), 70-83, 2023 | 9 | 2023 |
Causal nexus between FDI inflows and its determinants in SAARC countries S K. Rai, A K. Sharma South Asia Economic Journal 21 (2), 193-215, 2020 | 7 | 2020 |
Natural Gas Demand Estimation for India: Error Correction Modelling A Rawat, S Gupta, T Joji Rao, SK Rai International Journal of Engineering and Advanced Technology (IJEAT) 8 (5S3 …, 2019 | 4 | 2019 |
Trends In Celebrity Brand Endorsements on Indian Television SK Rai, AK Sharma International Journal of Marketing, Financial Services and Management …, 2013 | 4 | 2013 |
Evaluating the issue of sustainable tourism with a system dynamic approach: Evidence from Uttarakhand, India A Rawat, S Joshi, SK Rai Environment, Development and Sustainability, 1-28, 2023 | 2 | 2023 |
Auto Industry, Trust and Commitment as determinant during, Covid 19 in India. R Naru, AK Jain, SK Rai PSYCHOLOGY AND EDUCATION 57 (9), 1659-1677, 2020 | 2 | 2020 |
The economic determinants of foreign direct investment in Indian economy: An analytical study SK Rai, R Sharma Indian Journal of Economics and Development 6 (1), 1-7, 2018 | 2 | 2018 |
Determination of exchange rate under flexible exchange rate regime in India: An analysis using ARDL model SK Rai, AK Sharma IIMS Journal of Management Science 8 (2), 122-129, 2017 | 2 | 2017 |
A Study of Tourism Entrepreneurship in Rajasthan With Special Reference to Japanese Tourists AS Rathore, J Joseph, AK Raina, SK Rai International Journal of Research in Management & Social Science 3 (4), 17-22, 2015 | 2 | 2015 |
Do Lagged Terms Affect Exchange Rate Volatility in India? An Analysis Using ARIMA Model SK Rai, AK Sharma Indian Journal of Finance 16 (10), 8-23, 2022 | 1 | 2022 |
Econometric Estimation of the Relationship between Unemployment Rate, Economic Growth, and Information and Communication Technology in BRICS Countries SK Rai, BK Chaturvedi The Stances of e-Government: Policies, Processes and Technologies, 85-98, 2018 | 1 | 2018 |
COVID-19 and Sectoral Employment in India: Impact and Implications AK Sharma, SK Rai The Indian Journal of Labour Economics 1 (XX), XX, 2024 | | 2024 |
An empirical evidence of structural change in production parameters of MSMEs under economic reforms in India AK Sharma, SK Rai International Journal of Entrepreneurship and Small Business 50 (4), 498-516, 2023 | | 2023 |
The Pandemic and Indian MSMEs: Lessons for Strengthening Resilience AK Sharma, SK Rai Rethinking Cities for Resilience and Growth in the Post-COVID-19 World, 122-136, 2023 | | 2023 |