Benchmarking comparison of marketing communication of universities in Slovakia J Ptacin Communication Today 5 (1), 54, 2014 | 17 | 2014 |
Marketing–základy a nástroje J Matúš, Ľ Čábyová, K Ďurková FMK UCM Trnava, Trnava, 2008 | 14 | 2008 |
Mediálny marketing Ľ Čábyová Trnava: Fakulta masmediálnej komunikácie UCM, 2010 | 13 | 2010 |
Digital literacy and readership of e-books in slovakia Ľ Čábyov, P Krajčovi, J Pavelekov International Journal of Media and Information Literacy 5 (1), 3-14, 2020 | 10 | 2020 |
Sunday christian significance and the saints days shopping behaviour L Čábyová, T Fašiang, D Kollárová, D Mužíková European Journal of Science and Theology 10 (1), 43-54, 2014 | 10 | 2014 |
Regional development in economic core regions K Ďurková, L Čabyova, E Vicenová Review of Applied Socio-Economic Research 4 (2), 87-92, 2012 | 10 | 2012 |
Influence of selected factors on the effectiveness of print media advertising P Krajčovič, L Čábyová European journal of science and theology 13 (6), 133-144, 2017 | 8 | 2017 |
Pilgrimage tourism in Slovakia, the potential for development Ľ Čábyová European Journal of Science and Theology 12 (1), 231-244, 2016 | 8 | 2016 |
The impact of digitization on advertising in print media Ľ Čábyová, P Krajčovič, J Ptačin International Multidisciplinary Scientific Conferences On Social Sciences …, 2014 | 8 | 2014 |
The role of SoLoMo marketing and media in the communication of eco-innovations Ľ Čábyová, P Krajčovič Budapešť: Wolters Kluwer, 2020 | 7 | 2020 |
Benchmarkingové porovnávanie v oblasti marketingovej komunikácie Ľ Čábyová FMK UCM Trnava, Trnava, 2009 | 7 | 2009 |
Mediálny trh a možnosti jeho inovácií P KRAJČOVIČ, Ľ ČÁBYOVÁ Trnava: FMK UCM, 2016 | 6 | 2016 |
Marketing vzdelávacích inštitúcií J Černá, Ľ Čábyová, J Ptačin, S Mazáková Trnava: FMK UCM, 2015 | 6 | 2015 |
Media images of Slovak and Ukrainian presidents:'I/we'binary pronominal opposition in political speeches H Stashko, O Prykhodchenko, Ľ Čábyová, N Vrabec Lege artis. Language yesterday, today, tomorrow. The journal of University …, 2020 | 5 | 2020 |
Use of social media for marketing communication of socially responsible business activities in Slovakia P Krajčovič, Ľ Čábyová 7th European Conference on Social Media ECSM 2020, 135, 2020 | 4 | 2020 |
Social media use and adolescents’ levels of advertising literacy Ľ Čábyová, V Hudáková Media Literacy and Academic Research 5 (2), 147-163, 2022 | 3 | 2022 |
Reading behaviour in the digital age: Impact of Covid-19 on consumer behaviour J Paveleková, Ľ Čábyová, A Hrušková Media Literacy and Academic Research 4 (2), 25-41, 2021 | 3 | 2021 |
The effect of media channels on sales of over-the-counter drugs and food supplements L Čábyová, P Krajčovič, M Fedorová EJST 11, 239-49, 2015 | 3 | 2015 |
Corporate identity of Ss. Cyril and Methodius Universities Ľ Čábyová, D Ďurišová, I Lakatoš, S Magál European Journal of Science and Theology 10 (3), 37-47, 2014 | 3 | 2014 |
Základy marketingu a marketingovej komunikácie: skriptá J Matúš, R Pauličková, A Bobovnický, K Ďurková, Ľ Čábyová Univerzita sv. Cyrila a Metoda, 2005 | 3 | 2005 |