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Abhishek Yadav
Abhishek Yadav
PhD scholar, Indian Institute of Management Kashipur
在 iimkashipur.ac.in 的电子邮件经过验证
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Brand hate: A systematic literature review and future research agenda
A Yadav, S Chakrabarti
International Journal of Consumer Studies 46 (5), 1992-2019, 2022
502022
Can Gamification Define Consumers’ Response Toward Brands? Examining the Impact of Gamified Health and Fitness Applications on Purchase Intention
A Yadav
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022
32022
When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development
A Yadav
Journal of Product & Brand Management, 2024
2024
A deep learning‐based multivariate decomposition and ensemble framework for container throughput forecasting
A Kulshrestha, A Yadav, H Sharma, S Suman
Journal of Forecasting, 2024
2024
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