关注
Bram Kuijken
Bram Kuijken
Academic turned entrepreneur
在 uva.nl 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Effective product-service systems: A value-based framework
B Kuijken, G Gemser, NM Wijnberg
Industrial Marketing Management 60, 33-41, 2017
1262017
Categorization and willingness to pay for new products: the role of category cues as value anchors.
B Kuijken, G Gemser, NM Wijnberg
Journal of Product Innovation Management, 2017
252017
The producer-consumer classification gap and its effects on music festival success
B Kuijken, MAAM Leenders, NM Wijnberg, G Gemser
European Journal of Marketing 50 (9/10), 1726-1745, 2016
122016
Undecidable? Categorization and its effects
B Kuijken
Universiteit van Amsterdam [Host], 2015
2015
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