| This number just feels right: The impact of roundedness of price numbers on product evaluations M Wadhwa, K Zhang Journal of Consumer Research 41 (5), 1172-1185, 2015 | 209 | 2015 |
| The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains. MA Tuk, K Zhang, S Sweldens Journal of Experimental Psychology: General 144 (3), 639, 2015 | 131 | 2015 |
| Unconscious creativity: When can unconscious thought outperform conscious thought? H Yang, A Chattopadhyay, K Zhang, DW Dahl Journal of Consumer Psychology 22 (4), 573-581, 2012 | 92 | 2012 |
| Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior K Zhang, F Cai, Z Shi Journal of Marketing 85 (3), 240-255, 2021 | 40 | 2021 |
| How Resource Scarcity Influences the Preference for Counterhedonic Consumption H Yang, K Zhang Journal of Consumer Research 48 (5), 904-919, 2022 | 35 | 2022 |
| Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping K Zhang, S Li, S Ng Journal of Consumer Research 49 (2), 252-267, 2022 | 34 | 2022 |
| When Numbers Make You Feel: Impact of Round versus Precise Numbers on Preventive Health Behaviors M Wadhwa, K Zhang Organizational Behavior and Human Decision Processes 150, 101-111, 2019 | 21 | 2019 |
| Indulgent Consumption Signals Interpersonal Warmth Q Tang, K Zhang, X Huang Journal of Marketing Research 59 (6), 2022 | 15 | 2022 |
| The Psychology Behind Why We Love (or Hate) Horror H Yang, K Zhang Harvard Business Review, 2021 | 7 | 2021 |
| The color of indulgence: How dark color influences indulgent consumption K Zhang, M Wadhwa, A Chattopadhyay ACR North American Advances, 2016 | 6 | 2016 |
| The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior S Li, K Zhang, S Ng ACR North American Advances, 2019 | 1 | 2019 |
| This Number Just Feels Right: the Impact of Roundness of Numbers on Reliance on Feelings Versus Cognition M Wadhwa, K Zhang ACR North American Advances, 2012 | 1 | 2012 |
| Unconscious Creativity: the Impact of Deliberation-Without-Attention Duration on Creative Ingenuity H Yang, A Chattopadhyay, K Zhang, D Dahl ACR North American Advances, 2011 | 1 | 2011 |
| Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings Y Cheng, K Zhang, X Zhuang Journal of Business Research 175, 114543, 2024 | | 2024 |
| Why Influencers Should Post About Guilty Pleasures Q Tang, K Zhang, X Huang HARVARD BUSINESS REVIEW 102 (1-2), 30-30, 2024 | | 2024 |
| Simple or Complex Logos? The Impact of Logo Complexity on the Brand Perception Q Tang, XI Huang, K Zhang Advances in Consumer Research 50, 222-223, 2022 | | 2022 |
| Indulgent Consumption Signals Interpersonal Warmth Q Tang, K Zhang, I Huang ACR North American Advances, 2021 | | 2021 |
| A Wishful Thinking Mindset Leads to a Desire for Chaos K Zhang, A Faraji-Rad Advances in Consumer Research 47, 935-936, 2019 | | 2019 |
| Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping K Zhang, S Li, S Ng Advances in Consumer Research 46, 880-881, 2018 | | 2018 |
| Why Do People Who Have More Enjoy Horror More? H Yang, K Zhang Advances in Consumer Research 46, 865-866, 2018 | | 2018 |
Monica Wadhwa在 temple.edu 的电子邮件经过验证
