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Edin Güçlü Sözer
Edin Güçlü Sözer
Assistant Professor-Okan University
在 edinguclusozer.net 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
İnternet ticareti: yeni ekososyal sistem ve ticaret noktaları
ME Civelek, EG Sözer
Beta Basım Yayım Dağıtım AŞ, 2003
742003
Postmodern Pazarlama-Marka Çağında Liderlik için PIM Modeli
EG Sözer
Beta Basım Yayım Dağıtım A.Ş., 2009
61*2009
The determinants of intention to shop online and effects of brand equity on e-store patronage
M Çemberci, ME Civelek, E Sözer
Journal of Global Strategic Management, 2013
212013
İnternet Ticareti
ME Civelek, EG Sözer, G Edin
Beta Yayınevi, 2003
212003
The effect of message valence on e-WOM spread: A moderated mediation analysis
EG Sözer
Business and Economics Research Journal 10 (2), 541-555, 2019
172019
The effect of dynamic pricing on holiday purchase intentions: moderated mediation role of perceived risk
EG Sözer
Advances in Hospitality and Tourism Research (AHTR) 7 (1), 57-84, 2019
162019
Strategic excellence in post-digital ecosystems: A B2C perspective
ME Civelek, M Çemberci
Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci, 2018
162018
The effect of consumer based brand equity on brand reputation
E Sözer, ME Civelek, AS Kara
International Journal of Eurasia Social Sciences 8 (30), 2017
162017
The effect of perceived benefit on consumer based brand equity in online shopping context
EG Sözer, ME Civelek
Ege Academic Review 18 (4), 711-725, 2018
132018
How does customer experience shape the attitude towards and intention to brand switching
EG Sözer, ME Civelek
Journal of Business Research-Turk 10 (1), 856-875, 2018
112018
How does event sponsorship help in leveraging brand equity?
EG Sözer, N Vardar
Journal of Sponsorship 3 (1), 2009
112009
The effects of green marketing practices on green equity and customer tolerance
EG Sozer
Journal of Management Marketing and Logistics 7 (3), 102-111, 2020
92020
Measuring the effect of sponsorship involvement on customer based brand equity and identifying the determinants of an effective sponsorship: An Empirical Study on Event …
EG Sözer
Yayımlanmamış Doktora Tezi. İstanbul: Yeditepe University Graduate Institute …, 2008
92008
Relationship marketing and customer based brand tolerance (CBBT): An integrative approach
EG Sözer
SSRG International Journal of Economics and Management Studies 7 (1), 125-137, 2020
52020
Customer based brand tolerance (CBBT): scale development and validation
EG SÖZER
Business & Management Studies: An International Journal 7 (5), 2610-2635, 2019
52019
Determinants and outcomes of mobile App usage intention of Gen Z: A cross category assessment
EG Sözer
Beykoz Akademi Dergisi 7 (2), 239-265, 2019
52019
DETERMINANTS AND OUTCOMES OF AN EFFECTIVE CRM CAMPAIGN: THE MEDIATING ROLE OF SKEPTICISM.
EG SÖZER
International Journal of Eurasia Social Sciences/Uluslararasi Avrasya Sosyal …, 2019
42019
Electronic Word of Mouth (e-WoM): Is it an Effective Tool for ReVitalizing the Relationship between a Brand and Its Ex-Customers?
EG Sözer
İşletme Araştırmaları Dergisi 10 (4), 97-114, 2018
42018
The effect of social media mix on brand switching intention: The mediating role of risk perception
E Sözer
Yaşar Üniversitesi E-Dergisi 14 (53), 74-86, 2019
32019
İnternet Ticareti: Yeni Ekososyal Sistem (YES) ve Ticaret Noktaları
EG Sözer, ME Civelek
32013
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