İnternet ticareti: yeni ekososyal sistem ve ticaret noktaları ME Civelek, EG Sözer Beta Basım Yayım Dağıtım AŞ, 2003 | 74 | 2003 |
Postmodern Pazarlama-Marka Çağında Liderlik için PIM Modeli EG Sözer Beta Basım Yayım Dağıtım A.Ş., 2009 | 61* | 2009 |
The determinants of intention to shop online and effects of brand equity on e-store patronage M Çemberci, ME Civelek, E Sözer Journal of Global Strategic Management, 2013 | 21 | 2013 |
İnternet Ticareti ME Civelek, EG Sözer, G Edin Beta Yayınevi, 2003 | 21 | 2003 |
The effect of message valence on e-WOM spread: A moderated mediation analysis EG Sözer Business and Economics Research Journal 10 (2), 541-555, 2019 | 17 | 2019 |
The effect of dynamic pricing on holiday purchase intentions: moderated mediation role of perceived risk EG Sözer Advances in Hospitality and Tourism Research (AHTR) 7 (1), 57-84, 2019 | 16 | 2019 |
Strategic excellence in post-digital ecosystems: A B2C perspective ME Civelek, M Çemberci Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci, 2018 | 16 | 2018 |
The effect of consumer based brand equity on brand reputation E Sözer, ME Civelek, AS Kara International Journal of Eurasia Social Sciences 8 (30), 2017 | 16 | 2017 |
The effect of perceived benefit on consumer based brand equity in online shopping context EG Sözer, ME Civelek Ege Academic Review 18 (4), 711-725, 2018 | 13 | 2018 |
How does customer experience shape the attitude towards and intention to brand switching EG Sözer, ME Civelek Journal of Business Research-Turk 10 (1), 856-875, 2018 | 11 | 2018 |
How does event sponsorship help in leveraging brand equity? EG Sözer, N Vardar Journal of Sponsorship 3 (1), 2009 | 11 | 2009 |
The effects of green marketing practices on green equity and customer tolerance EG Sozer Journal of Management Marketing and Logistics 7 (3), 102-111, 2020 | 9 | 2020 |
Measuring the effect of sponsorship involvement on customer based brand equity and identifying the determinants of an effective sponsorship: An Empirical Study on Event … EG Sözer Yayımlanmamış Doktora Tezi. İstanbul: Yeditepe University Graduate Institute …, 2008 | 9 | 2008 |
Relationship marketing and customer based brand tolerance (CBBT): An integrative approach EG Sözer SSRG International Journal of Economics and Management Studies 7 (1), 125-137, 2020 | 5 | 2020 |
Customer based brand tolerance (CBBT): scale development and validation EG SÖZER Business & Management Studies: An International Journal 7 (5), 2610-2635, 2019 | 5 | 2019 |
Determinants and outcomes of mobile App usage intention of Gen Z: A cross category assessment EG Sözer Beykoz Akademi Dergisi 7 (2), 239-265, 2019 | 5 | 2019 |
DETERMINANTS AND OUTCOMES OF AN EFFECTIVE CRM CAMPAIGN: THE MEDIATING ROLE OF SKEPTICISM. EG SÖZER International Journal of Eurasia Social Sciences/Uluslararasi Avrasya Sosyal …, 2019 | 4 | 2019 |
Electronic Word of Mouth (e-WoM): Is it an Effective Tool for ReVitalizing the Relationship between a Brand and Its Ex-Customers? EG Sözer İşletme Araştırmaları Dergisi 10 (4), 97-114, 2018 | 4 | 2018 |
The effect of social media mix on brand switching intention: The mediating role of risk perception E Sözer Yaşar Üniversitesi E-Dergisi 14 (53), 74-86, 2019 | 3 | 2019 |
İnternet Ticareti: Yeni Ekososyal Sistem (YES) ve Ticaret Noktaları EG Sözer, ME Civelek | 3 | 2013 |