| The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption J Choi, YJ Li, P Rangan, P Chatterjee, SN Singh Journal of the Academy of Marketing Science 42, 545-557, 2014 | 122 | 2014 |
| Doing good in another neighborhood: Attributions of CSR motives depend on corporate nationality and cultural orientation J Choi, YK Chang, Y Jessica Li, MG Jang Journal of International Marketing 24 (4), 82-102, 2016 | 116 | 2016 |
| Regulatory focus as a predictor of attitudes toward partitioned and combined pricing K Lee, J Choi, YJ Li Journal of Consumer Psychology 24 (3), 355-362, 2014 | 67 | 2014 |
| Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals J Choi, P Rangan, SN Singh Journal of Advertising 45 (4), 417-426, 2016 | 63 | 2016 |
| The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing J Choi, SR Madhavaram, HY Park Journal of Retailing 96 (2), 251-265, 2020 | 53 | 2020 |
| Opposites attract: Impact of background color on effectiveness of emotional charity appeals J Choi, YJ Li, P Rangan, B Yin, SN Singh International Journal of Research in Marketing 37 (3), 644-660, 2020 | 45 | 2020 |
| The influence of health motivation and calorie ending on preferences for indulgent foods J Choi, Y Jessica Li, A Samper Journal of Consumer Research 46 (3), 606-619, 2019 | 39 | 2019 |
| What type of framing message is more appropriate with nine-ending pricing? J Choi, K Lee, YY Ji Marketing Letters 23, 603-614, 2012 | 35 | 2012 |
| Effect of perceived warmth on positive judgment J Choi, YK Chang, K Lee, JD Chang Journal of Consumer Marketing 33 (4), 235-244, 2016 | 29 | 2016 |
| How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal J Choi, HY Park International Journal of Research in Marketing, 2021 | 26 | 2021 |
| Image-text inconsistency effect on product evaluation in online retailing K Lee, J Choi Journal of Retailing and Consumer Services 49, 279-288, 2019 | 18 | 2019 |
| Impact of death-related television programming on advertising evaluation P Rangan, SN Singh, MJ Landau, J Choi Journal of Advertising 44 (4), 326-337, 2015 | 18 | 2015 |
| Two distinct routes for inducing emotions in HCI design K Lee, J Choi, GM Marakas, SN Singh International Journal of Human-Computer Studies 124, 67-80, 2019 | 14 | 2019 |
| The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor J Choi, DW Myer Marketing Letters 23, 367-380, 2012 | 12 | 2012 |
| The moderating effect of temporal distance on partitioned vs combined pricing J Choi, DE Bolton, M Grishin Journal of Consumer Marketing 36 (5), 529-538, 2019 | 8 | 2019 |
| Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles J Choi, K Lee, P Banerjee Journal of Consumer Behaviour 18 (3), 219-232, 2019 | 6 | 2019 |
| Odd-ending price: Justification for the hedonic purchase J Choi, S Singh, P Rangan BUILDING CONNECTIONS 39, 624, 2011 | 4 | 2011 |
| Unanticipated marketing effects of color: Empirical tests in two contexts J Choi, S Singh Marketing 26 (12), 1108-1129, 2011 | 3 | 2011 |
| How health motivation moderates the effect of vividness on consumption expectations of indulgent food J Choi, I Ju Journal of Consumer Behaviour 22 (6), 1474-1492, 2023 | 2 | 2023 |
| When paying $92 plus $5 shipping is acceptable but paying $97 is not: The Role of Justification on the Effectiveness of Partitioned Pricing J Choi, YJ Li Advances in Consumer Research 42, 432-433, 2014 | 1 | 2014 |
