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Dr. Manuel Morales-Serazzi
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Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
M Morales-Serazzi, Ó González-Benito, M Martos-Partal
BRQ Business Research Quarterly 26 (3), 196-215, 2023
102023
A new perspective of BDA and information quality from final users of information: A multiple study approach
M Morales-Serazzi, Ó González-Benito, M Martos-Partal
International Journal of Information Management 73, 102683, 2023
72023
Analítica de datos y calidad de la información para la toma de decisiones del marketing
M Morales Serazzi
42021
Knowledge integration and organisational performance of data analytics in the family business
I Barros-Contreras, M Morales-Serazzi, A Torres-Toukoumidis, ...
Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 135, 2022
32022
Data Analytics: Challenges and Opportunities for the Family Business
MA Morales-Serazzi, O González-Benito, M Martos-Partal
Handbook of Research on the Strategic Management of Family Businesses, 344-361, 2020
2020
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