Markets changing, changing markets: Institutional work as market shaping JJ Baker, K Storbacka, RJ Brodie Marketing Theory 19 (3), 301-328, 2019 | 146 | 2019 |
Collaborating to shape markets: Emergent collective market work JJ Baker, S Nenonen Industrial Marketing Management 85, 240-253, 2020 | 103 | 2020 |
Enhancing value creation in social purpose organizations: Business models that leverage networks FS Kullak, JJ Baker, H Woratschek Journal of Business Research 125, 630-642, 2021 | 50 | 2021 |
Composing markets: A framework of intentionality in market-shaping J Hawa, J Baker, C Plewa Journal of Business Research 121, 47-57, 2020 | 36 | 2020 |
Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement JJ Baker, T Kearney, G Laud, M Holmlund Journal of service management 32 (4), 483-506, 2021 | 33 | 2021 |
Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? CA Diaz Ruiz, JJ Baker, K Mason, K Tierney Journal of Business & Industrial Marketing 35 (9), 1389-1401, 2020 | 28 | 2020 |
Shaping circular service ecosystems JA Fehrer, JA Kemper, JJ Baker Journal of Service Research 27 (1), 49-68, 2024 | 21 | 2024 |
The role of public relations in shaping service ecosystems for social change JA Fehrer, JJ Baker, CE Carroll Journal of Service Management 33 (4/5), 614-633, 2022 | 20 | 2022 |
Shaping market systems for social change in emerging economies FS Kullak, JA Fehrer, JJ Baker, H Woratschek, J Sam-Cobbah Industrial Marketing Management 100, 19-35, 2022 | 20 | 2022 |
Navigating the emergence of brand meaning in service ecosystems JJ Baker, JA Fehrer, RJ Brodie Journal of Service Management 33 (3), 465-484, 2022 | 10 | 2022 |
Engagement Platforms in Social Entrepreneurial Ecosystems JA Fehrer, JJ Baker, RJ Brodie Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und …, 2020 | 5 | 2020 |
Market research and insight: Past, present and future AC Yallop, JJ Baker, J Wardle International Journal of Market Research 64 (2), 163-168, 2022 | 4 | 2022 |
Service-dominant logic and market innovation JJ Baker, JA Fehrer, RJ Brodie The Routledge Handbook of Service Research Insights and Ideas, 24-45, 2020 | 2 | 2020 |
Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems JJ Baker, VJ Little, RJ Brodie The Palgrave Handbook of Service Management, 371-391, 2022 | 1 | 2022 |
A typology of users psychological ownership and engagement in the sharing economy T Kearney, J Baker, G Laud, M Holmlund University of Tasmania, 2020 | 1 | 2020 |
Deepening Insights Into Social Entrepreneurship by Leveraging Service-Dominant Logic JJ Baker, C Weerakoon Journal of Social Entrepreneurship, 1-32, 2024 | | 2024 |
Understanding activists’ shaping strategies in the plant-based proteins market J Baker, J Kemper, J Fehrer ANZMAC 2022: Reconnect & Reimagine, 603-605, 2022 | | 2022 |
Driving engagement in platform business users: The interdependence of psychological ownership and actor engagement JJ Baker, T Kearney, G Laud, M Holmlund 2021 Frontiers in Service Conference: Service in the World of Artificial …, 2021 | | 2021 |
The show must go on, but it’s time to re-think how we fund the arts in NZ JJ Baker The Conversation: https://theconversation.com/the-show-must-go-on-but-its …, 2021 | | 2021 |
Collective action within and beyond social entrepreneurial networks: A market-shaping perspective F Kullak, J Fehrer, JJ Baker, H Woratschek, J Sam-Cobbah Proceedings of the European Marketing Association Conference (EMAC), 2021 | | 2021 |