| Attributes of the coffee shop business related to customer satisfaction WS Lee, J Moon, M Song Journal of Foodservice Business Research 21 (6), 628-641, 2018 | 116 | 2018 |
| Antecedents of purchase intention at Starbucks in the context of COVID-19 pandemic J Shim, J Moon, M Song, WS Lee Sustainability 13 (4), 1758, 2021 | 56 | 2021 |
| The moderating effect of perceived spatial crowding on the relationship between perceived service encounter pace and customer satisfaction M Song, BM Noone International Journal of Hospitality Management 65, 37-46, 2017 | 55 | 2017 |
| An examination of the role of booking lead time in consumers’ reactions to online scarcity messages M Song, BM Noone, RJ Han International Journal of Hospitality Management 77, 483-491, 2019 | 44 | 2019 |
| Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging-Purchase intention relation M Song, S Choi, J Moon Journal of Hospitality and Tourism Management 47, 167-175, 2021 | 41 | 2021 |
| Application of the technology acceptance model to food delivery apps WS Lee, M Song, J Moon, R Tang British Food Journal 125 (1), 49-64, 2023 | 32 | 2023 |
| Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction M Song, WS Lee, J Moon Tourism Management Perspectives 32, 100572, 2019 | 24 | 2019 |
| A tale of two cultures: Consumer reactance and willingness to book fenced rates M Song, BM Noone, AS Mattila Journal of Travel Research 57 (6), 707-726, 2018 | 23 | 2018 |
| Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory JM Shim, WS Lee, J Moon, M Song British Food Journal 123 (12), 4421-4435, 2021 | 20 | 2021 |
| The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines WS Lee, R Tang, J Moon, M Song Journal of Air Transport Management 102, 102216, 2022 | 15 | 2022 |
| Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay: the case of Starbucks J Moon, M Song, WS Lee, JM Shim British Food Journal 125 (1), 65-81, 2023 | 14 | 2023 |
| Let your algorithm shine: The impact of algorithmic cues on consumer perceptions of price discrimination S Choi, M Song, L Jing Tourism Management 99, 104792, 2023 | 10 | 2023 |
| Cross-category add-on bundling: Impact of the consumption nature of bundled products on discount framing effectiveness M Song, BM Noone, AS Mattila Journal of Travel Research 62 (1), 197-216, 2023 | 7 | 2023 |
| Framing effect of optional pricing on ticket purchasing intention in low-cost carriers M Song, L Jing, J Moon Journal of Hospitality and Tourism Management 51, 529-538, 2022 | 6 | 2022 |
| Exploring the Antecedents of Price Fairness in the Fast Food: A case of McDonald's MK Song, JH Moon, SW Park Asia-Pacific Journal of Business 10 (4), 181-195, 2019 | 3 | 2019 |
| Exploring Bundling Strategies for Total Revenue Management M Song The Pennsylvania State University, 2018 | 2 | 2018 |
| Antecedents and consequences of Southwest Airlines' brand love M Song, WS Lee, J Moon 관광연구저널 34 (4), 25-34, 2020 | 1 | 2020 |
| Determinants of Bakery Revisit Intention: Case of Paris Baguette MK Song, JH Moon, WS Lee Asia-Pacific Journal of Business 11 (1), 1-16, 2020 | 1 | 2020 |
| Antecedents of Employee Stress at Quick Service Restaurant J Moon, M Song Culinary Science & Hospitality Research 25 (11), 154-162, 2019 | 1 | 2019 |
| Antecedents and consequences of healthiness in cafe service: Moderating effect of health concern M Song, WS Lee, J Moon Frontiers in Sustainable Food Systems 6, 913291, 2022 | | 2022 |
