Impact of job location on relationship between job satisfaction and self‐esteem of employees: Evidence from the Indian BPOs MP Sam, IA Khan, D Babu Journal of Public Affairs 20 (2), e2006, 2020 | 8 | 2020 |
Brand love creates brand loyalty-evidence among the youth D Babu, A Babu Academy of Marketing Studies Journal 25, 1-12, 2021 | 7 | 2021 |
Value of Seconds-Impulsive Buying Behavior and Its Antecedents S Ramankutty, D Babu, B Venugopal Abhinav Publication Abhinav International Monthly Refereed Journal of …, 2014 | 6 | 2014 |
Why Kings Leave Their Kingdom-A Study on Switching Behavior of Customers and Factors Influencing This Behavioural Trait D Babu International Journal of Management and Social Sciences Research 3 (4), 9-13, 2014 | 4 | 2014 |
To Study Quality Noncompliance Due on Bottleneck Activities With Respect to Palm Oil Industry D Babu, MM Abraham International Journal of Research in Management and Technology (IJRMT) 4 (1 …, 2014 | 3 | 2014 |
Impact of Brand Parity on Brand-Related Factors-Customer Satisfaction-Repurchase Intention Continuum: An Empirical Study on Deodorant Brands D Babu, AP George Academy of Marketing Studies Journal 26, 1-19, 2022 | 2 | 2022 |
Servitization: A leap in future for Indian Industries A case study on Larsen and Toubro D Babu, R Sachi IRACST – International Journal of Commerce, Business and Management (IJCBM …, 2014 | 2* | 2014 |
A study on the role of performance and image outcome expectations on innovative behaviour in the workplace S Jose, D Babu ISPIM Conference Proceedings, 1, 2012 | 2 | 2012 |
Analyzing the effect of perceived risk and information Diagnosticity on word-of-mouth and viral marketing JP Nedumkallel, D Babu, M Francis International Journal of E-Business Research (IJEBR) 16 (4), 65-81, 2020 | 1 | 2020 |
Moderating Effect of Brand Parity on Brand-Related Factors and Repurchase Intention: An Investigation in the Context of Deodorant Brands D Babu, AP George LINGUISTICA ANTVERPIENSIA, 3082–3103-3082–3103, 2021 | | 2021 |
A Study on Evaluating the Effectiveness of Tutorial Programs in Quantitative Tecniques R Varghese, D Babu Learning Community-An International Journal of Educational and Social …, 2013 | | 2013 |
INTERCONTINENTAL JOURNAL OF HUMAN RESOURCE RESEARCH REVIEW IA KHAN, A T LUKOSE, D BABU | | |