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Mark Tadajewski
Mark Tadajewski
Honorary Visiting Professor, University of York
在 rhul.ac.uk 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Towards a history of critical marketing studies
M Tadajewski
Journal of Marketing Management 26 (9-10), 773-824, 2010
2722010
Remembering motivation research: toward an alternative genealogy of interpretive consumer research
M Tadajewski
Marketing Theory 6 (4), 429-466, 2006
2722006
The ordering of marketing theory: the influence of McCarthyism and the Cold War
M Tadajewski
marketing theory 6 (2), 163-199, 2006
1612006
Critical marketing: contemporary issues in marketing
M Tadajewski, DT Brownlie
Wiley, 2008
1342008
Critical marketing studies: logical empiricism,‘critical performativity’and marketing practice
M Tadajewski
Marketing Theory 10 (2), 210-222, 2010
1242010
Marketing: A critical textbook
N Ellis
Sage, 2010
1142010
Critical marketing: A limit attitude
M Tadajewski, D Brownlie
Critical marketing: Issues in contemporary marketing, 1-28, 2008
1082008
Historical research in marketing theory and practice: A review essay
M Tadajewski, DGB Jones
Journal of Marketing Management 30 (11-12), 1239-1291, 2014
1062014
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
1032014
The SAGE handbook of marketing theory
P Maclaran, B Stern, M Saren
Sage, 2009
1032009
Compensatory consumption and consumer compromises: a state-of-the-art review
B Koles, V Wells, M Tadajewski
Journal of Marketing Management 34 (1-2), 96-133, 2018
922018
Incommensurable paradigms, cognitive bias and the politics of marketing theory
M Tadajewski
Marketing Theory 8 (3), 273-297, 2008
832008
Focus groups: history, epistemology and non-individualistic consumer research
M Tadajewski
Consumption Markets & Culture 19 (4), 319-345, 2016
802016
Anthropology and consumer research: qualitative insights into green consumer behavior
M Tadajewski, S Wagner‐Tsukamoto
Qualitative market research: An international journal 9 (1), 8-25, 2006
772006
The philosophy of marketing theory: Historical and future directions
M Tadajewski
The Marketing Review 4 (3), 307-340, 2004
772004
Rethinking the emergence of relationship marketing
M Tadajewski, M Saren
Journal of Macromarketing 29 (2), 193-206, 2009
762009
Key concepts in critical management studies
M Tadajewski
Sage Publications, 2011
752011
The foundations of relationship marketing: reciprocity and trade relations
M Tadajewski
Marketing Theory 9 (1), 9-38, 2009
732009
The history of marketing thought
M Tadajewski, DGB Jones
Sage, 2008
692008
Critical Marketing Studies: Theoretical and Empirical Perspectives in Critical Marketing Studies
M Tadajewski, P Maclaran
Sage, 2009
682009
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