| Design management: using design to build brand value and corporate innovation BB de Mozota | 1324 | 2003 |
| The Impact of User‐Oriented Design on New Product Development: An Examination of Fundamental Relationships* RW Veryzer, B Borja de Mozota Journal of product innovation management 22 (2), 128-143, 2005 | 653 | 2005 |
| Gestão do design: usando o design para construir valor de marca e inovação corporativa BB de Mozota, C KlÖPSCH, FCX da Costa Bookman editora, 2009 | 521 | 2009 |
| The four powers of design : A value model in Design Management BB de Mozota Design Management Review 17 (2), 44, 2006 | 439* | 2006 |
| Design and competitive edge: A model for design management excellence in European SME's B Borja de Mozota Design Management Institute, 2002 | 306 | 2002 |
| Structuring strategic design management: Michael Porter's value chain BB de Mozota Design Management Journal (Former Series) 9 (2), 26-31, 1998 | 135 | 1998 |
| Managing design as a core competency: Lessons from Korea BB De Mozota, BY Kim Design Management Review 20 (2), 66-76, 2009 | 96 | 2009 |
| Design as a strategic management tool B Borja de Mozota, C Clipson Design management: A handbook of issues and methods, 73-84, 1990 | 57 | 1990 |
| A theoretical model for design in management science: The paradigm shift in the design profession, from management as a constraint to management science as an opportunity BB De Mozota Design Management Journal 3 (1), 30-37, 2008 | 51 | 2008 |
| Design strategic value revisited: A dynamic theory for design as organizational function B de Mozota The handbook of design management 1, 276-293, 2011 | 43 | 2011 |
| Forty years of research in design management: a review of literature and directions for the future BB De Mozota, F Wolff Strategic Design Research Journal 12 (1), 4-26, 2019 | 38 | 2019 |
| Challenge of design relationships: the converging paradigm B Borja de Mozota Management of design alliances: sustaining competitive advantage. M. Bruce …, 1998 | 25 | 1998 |
| Design management as core competency: from “design you can see” to “design you can’t see” B Borja de Mozota The Journal of Design Strategies 4 (1), 91-98, 2010 | 24 | 2010 |
| Tasarım yönetimi BB De Mozota Kapital Medya AŞ, 2005 | 18 | 2005 |
| Xavier da BB MOZOTA, C KLÖPSCH, FC COSTA Gestão de Design: usando o design para construir valor de marca e inovação …, 2011 | 17 | 2011 |
| Design Economics–Microeconomics and Macroeconomics: exploring the value of designers’ skills in our 21st century economy B Borja de Mozota CUMULUS//DRS SIG on Design Pedagogy-1st International Symposium for Design …, 2011 | 16 | 2011 |
| Design thinking and agility in digital production: the key role of user experience design M Chouki, BB de Mozota, A Kallmuenzer, S Kraus, M Dabic IEEE transactions on engineering management 70 (12), 4207-4221, 2021 | 14 | 2021 |
| Quarante ans de recherche en design management: une revue de littérature et des pistes pour l’avenir B Borja de Mozota Sciences du design, 28-45, 2018 | 14 | 2018 |
| Double-loop design management model F Wolff, A Capra, F Dutra, B Borja de Mozota 20th DMI: Academic Design Management Conference, 1-11, 2016 | 12 | 2016 |
| Un modèle de management du design BB de Mozota Revue française de gestion, 75-98, 2002 | 12 | 2002 |
Filipe Campelo Xavier da CostaProfessor de Marketing e Design, Universidade do Vale do Rio dos Sinos在 unisinos.br 的电子邮件经过验证
