| Adoption of big data technology for innovation in B2B marketing LT Wright, R Robin, M Stone, DE Aravopoulou Journal of Business-to-Business Marketing 26 (3-4), 281-293, 2019 | 158 | 2019 |
| An empirical investigation of the factors affecting customer lifetime value AO Dandis, MB Al Haj Eid, R Robin, N Wierdak International journal of quality & reliability management 39 (4), 910-935, 2022 | 34 | 2022 |
| Content strategies for Facebook marketing: A case study of a leading fast-food brand page LT Wright, H Gaber, R Robin, H Cai Back to the future: Using marketing basics to provide customer value …, 2018 | 24 | 2018 |
| Business as usual through contact tracing app: what influences intention to download? R Robin, AO Dandis Journal of Marketing Management 37 (17-18), 1903-1932, 2021 | 16 | 2021 |
| Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants AO Dandis, M Al Haj Eid, D Griffin, R Robin, AK Ni The TQM Journal 35 (8), 2526-2546, 2023 | 13 | 2023 |
| Combining big data and marketing research to create customer insight LT Wright, M Stone, R Robin, E Aravopoulou The Routledge Companion to Marketing Research, 21-37, 2021 | 2 | 2021 |
| Encouraging information disclosure on social media platforms in consumer marketing research R Robin, H Gaber, LT Wright The routledge companion to marketing research, 132-146, 2021 | 2 | 2021 |
| Influencing Factors on Multifarious Information Disclosure on Facebook: Privacy, SNS Trust and Social Gratifications R Robin 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, 2020 | | 2020 |
| The Prominence of Institutional Trust and Social Gratifications in the Disclosure of Multifarious Information on Social Media R Robin University of Huddersfield, 2018 | | 2018 |
| Extending the generalizability and pragmatic contributions to solve privacy paradox R Robin, LT Wright, L Du-Lieu, G Forbes | | 2017 |
