| Understanding adoption factors of over-the-top video services among millenial consumers S Dasgupta, P Grover International Journal of Computer Engineering & Technology (IJCET) 10 (1), 61-71, 2019 | 103 | 2019 |
| Impact of digital strategies on consumer decision journey: special S Dasgupta, P Grover Academy of Marketing Studies Journal 23 (1), 2019 | 33 | 2019 |
| An Analytical Study oif Effect of Family Income and Size on Per Capita Household Solid Waste Generation in Developing Countries P Grover, P Singh American Research Institute for Policy Development 3 (1), 127-143, 2014 | 29 | 2014 |
| Analyzing role of social media in consumer decision making for purchase of auto brands in India P Grover, RK Mandan International Journal of Management 8 (1), 73-83, 2017 | 18 | 2017 |
| Role of social media in promotion of green school initiatives by government green schools in India R Verma, P Grover Journal of Public Affairs, 2021 | 12 | 2021 |
| Critically evaluating SWIFT’s strategy as a monopoly in the fintech business S Dasgupta, P Grover International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 6 | 2019 |
| Analyzing market feasibility of residential green buildings in Tier-II cities in India P Grover IOSR Journal of Business and Management (IOSR-JBM) 17 (3), 62-69, 2015 | 5 | 2015 |
| Impact of brand equity on the top-of-mind awareness (TOMA) in FMCG sector with special reference to toothpaste category S Dasgupta, P Grover International Journal of Research in IT & Management 7 (3), 20-30, 2017 | 2* | 2017 |
| Student’s Perception of Chat GPT P Singh, N Phutela, P Grover, D Sinha, S Sinha 2023 International Conference on Electrical, Communication and Computer …, 2023 | 1 | 2023 |
| Metaverse as a Platform for Student Engagement in MOOCs (Massive Open Online Courses) PG Nidhi Phutela 2023 8th International Conference on Communication and Electronics Systems …, 2023 | 1 | 2023 |
| Role of power distance phenomena in blended learning in higher education post-Covid-19 B Wadhwa, P Grover, S Dasgupta, A Uppal Cardiometry, 343-350, 2022 | 1 | 2022 |
| Start-up marketing strategies in India MA Ramesh, P Grover, S Dasgupta Emerald Publishing Limited, 2019 | 1 | 2019 |
| From Green Schools to Green Universities: Going Green in a Soup! P Grover, R Verma Start-up marketing strategies in India, 97-118, 2019 | 1 | 2019 |
| Optimizing millennial consumer engagement with mood analysis S Dasgupta, P Grover IGI Global, 2018 | 1 | 2018 |
| Road Traffic Signal Management–A Case Study V Singh, P Singh, N Phutela, P Grover 2024 11th International Conference on Reliability, Infocom Technologies and …, 2024 | | 2024 |
| SDG 4 Progression through Mobile Learning: An Exploratory Study of Indian HEIs P Grover, V Sharma, N Mittal 2024 11th International Conference on Reliability, Infocom Technologies and …, 2024 | | 2024 |
| Future Prospects of ChatGPT in Higher Education N Phutela, P Grover, P Singh, N Mittal 2024 11th International Conference on Reliability, Infocom Technologies and …, 2024 | | 2024 |
| Efficiency Boost and Adoption: Robotic Process Automation in Accountancy K Jangir, V Sharma, M Gupta, P Grover, S Taneja Robo-Advisors in Management, 90-103, 2024 | | 2024 |
| Metaverse and Students Engagement–Instructors' Perspective P Grover, N Phutela, W Guess 2023 IEEE Pune Section International Conference (PuneCon), 1-6, 2023 | | 2023 |
| A Jerky Ride Without Destination: Case Study of Tourism Industry P Grover, S Dasgupta Globsyn Management Journal 14 (1/2), 113-133, 2020 | | 2020 |
