Customer satisfaction should not be the only goal R Bennett, S Rundle‐Thiele Journal of services marketing 18 (7), 514-523, 2004 | 700 | 2004 |
Marketing capabilities: Antecedents and implications for B2B SME performance B Merrilees, S Rundle-Thiele, A Lye Industrial Marketing Management 40 (3), 368-375, 2011 | 631 | 2011 |
A comparison of attitudinal loyalty measurement approaches R Bennett, S Rundle-Thiele Journal of brand management 9, 193-209, 2002 | 630 | 2002 |
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets S Rundle‐Thiele, R Bennett Journal of Product & Brand Management 10 (1), 25-37, 2001 | 530 | 2001 |
Assessing the performance of brand loyalty measures S Rundle‐Thiele, M Maio Mackay Journal of Services Marketing 15 (7), 529-546, 2001 | 529 | 2001 |
Corporate social responsibility and bank customer satisfaction: a research agenda LM McDonald, S Rundle‐Thiele International Journal of Bank Marketing 26 (3), 170-182, 2008 | 492 | 2008 |
Eating for the better: A social marketing review (2000–2012) JE Carins, SR Rundle-Thiele Public health nutrition 17 (7), 1628-1639, 2014 | 363 | 2014 |
Exploring loyal qualities: assessing survey‐based loyalty measures S Rundle‐Thiele Journal of Services Marketing 19 (7), 492-500, 2005 | 361 | 2005 |
Segmentation: A tourism stakeholder view A Tkaczynski, SR Rundle-Thiele, N Beaumont Tourism management 30 (2), 169-175, 2009 | 299 | 2009 |
The brand loyalty life cycle: Implications for marketers R Bennett, S Rundel-Thiele Journal of Brand Management 12, 250-263, 2005 | 277 | 2005 |
Co-design: from expert-to user-driven ideas in public service design J Trischler, T Dietrich, S Rundle-Thiele Public management review 21 (11), 1595-1619, 2019 | 256 | 2019 |
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese … YT Huang, S Rundle-Thiele Tourism Management 42, 196-206, 2014 | 221 | 2014 |
Event segmentation: A review and research agenda A Tkaczynski, SR Rundle-Thiele Tourism management 32 (2), 426-434, 2011 | 197 | 2011 |
Elaborating customer loyalty: exploring loyalty to wine retailers S Rundle-Thiele Journal of Retailing and Consumer Services 12 (5), 333-344, 2005 | 195 | 2005 |
Minimizing alcohol harm: A systematic social marketing review (2000–2014) K Kubacki, S Rundle-Thiele, B Pang, N Buyucek Journal of Business Research 68 (10), 2214-2222, 2015 | 193 | 2015 |
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context V Lahtinen, T Dietrich, S Rundle-Thiele Journal of Social Marketing 10 (3), 357-375, 2020 | 178 | 2020 |
Co-designing services with vulnerable consumers T Dietrich, J Trischler, L Schuster, S Rundle-Thiele Journal of Service Theory and Practice 27 (3), 663-688, 2017 | 167 | 2017 |
Social marketing theory development goals: an agenda to drive change S Rundle-Thiele, P David, T Willmott, B Pang, L Eagle, R Hay Journal of Marketing Management 35 (1-2), 160-181, 2019 | 163 | 2019 |
Destination segmentation: A recommended two-step approach A Tkaczynski, S Rundle-Thiele, N Beaumont Journal of Travel Research 49 (2), 139-152, 2010 | 159 | 2010 |
Using two-step cluster analysis to identify homogeneous physical activity groups S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson Marketing Intelligence & Planning 33 (4), 522-537, 2015 | 158 | 2015 |