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Professor Sharyn Rundle-Thiele
Professor Sharyn Rundle-Thiele
Founding Director, Social Marketing@Griffith, Griffith University
在 griffith.edu.au 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Customer satisfaction should not be the only goal
R Bennett, S Rundle‐Thiele
Journal of services marketing 18 (7), 514-523, 2004
7002004
Marketing capabilities: Antecedents and implications for B2B SME performance
B Merrilees, S Rundle-Thiele, A Lye
Industrial Marketing Management 40 (3), 368-375, 2011
6312011
A comparison of attitudinal loyalty measurement approaches
R Bennett, S Rundle-Thiele
Journal of brand management 9, 193-209, 2002
6302002
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
S Rundle‐Thiele, R Bennett
Journal of Product & Brand Management 10 (1), 25-37, 2001
5302001
Assessing the performance of brand loyalty measures
S Rundle‐Thiele, M Maio Mackay
Journal of Services Marketing 15 (7), 529-546, 2001
5292001
Corporate social responsibility and bank customer satisfaction: a research agenda
LM McDonald, S Rundle‐Thiele
International Journal of Bank Marketing 26 (3), 170-182, 2008
4922008
Eating for the better: A social marketing review (2000–2012)
JE Carins, SR Rundle-Thiele
Public health nutrition 17 (7), 1628-1639, 2014
3632014
Exploring loyal qualities: assessing survey‐based loyalty measures
S Rundle‐Thiele
Journal of Services Marketing 19 (7), 492-500, 2005
3612005
Segmentation: A tourism stakeholder view
A Tkaczynski, SR Rundle-Thiele, N Beaumont
Tourism management 30 (2), 169-175, 2009
2992009
The brand loyalty life cycle: Implications for marketers
R Bennett, S Rundel-Thiele
Journal of Brand Management 12, 250-263, 2005
2772005
Co-design: from expert-to user-driven ideas in public service design
J Trischler, T Dietrich, S Rundle-Thiele
Public management review 21 (11), 1595-1619, 2019
2562019
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese …
YT Huang, S Rundle-Thiele
Tourism Management 42, 196-206, 2014
2212014
Event segmentation: A review and research agenda
A Tkaczynski, SR Rundle-Thiele
Tourism management 32 (2), 426-434, 2011
1972011
Elaborating customer loyalty: exploring loyalty to wine retailers
S Rundle-Thiele
Journal of Retailing and Consumer Services 12 (5), 333-344, 2005
1952005
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
K Kubacki, S Rundle-Thiele, B Pang, N Buyucek
Journal of Business Research 68 (10), 2214-2222, 2015
1932015
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
V Lahtinen, T Dietrich, S Rundle-Thiele
Journal of Social Marketing 10 (3), 357-375, 2020
1782020
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice 27 (3), 663-688, 2017
1672017
Social marketing theory development goals: an agenda to drive change
S Rundle-Thiele, P David, T Willmott, B Pang, L Eagle, R Hay
Journal of Marketing Management 35 (1-2), 160-181, 2019
1632019
Destination segmentation: A recommended two-step approach
A Tkaczynski, S Rundle-Thiele, N Beaumont
Journal of Travel Research 49 (2), 139-152, 2010
1592010
Using two-step cluster analysis to identify homogeneous physical activity groups
S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson
Marketing Intelligence & Planning 33 (4), 522-537, 2015
1582015
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