The effects of religious symbols in product packaging on Muslim consumer responses A Bakar, R Lee, C Rungie Australasian Marketing Journal 21 (3), 198-204, 2013 | 122 | 2013 |
Is there more information in best‐worst choice data? Using the attitude heterogeneity structure to identify consumer segments S Mueller, C Rungie International Journal of Wine Business Research 21 (1), 24-40, 2009 | 102 | 2009 |
Revealed preference analysis of red wine attributes using polarisation W Jarvis, C Rungie, L Lockshin International Journal of Wine business research 19 (2), 127-138, 2007 | 58 | 2007 |
Calculation of Theoretical Brand Performance Measures from the Parameters of the Dirichlet Model. C Rungie, G Goodhardt Marketing Bulletin 15, 2004 | 57 | 2004 |
Structural choice modelling: Theory and applications to combining choice experiments CM Rungie, LV Coote, JJ Louviere Journal of Choice Modelling 4 (3), 1-29, 2011 | 53 | 2011 |
Measuring and modeling the (limited) reliability of free choice attitude questions C Rungie, G Laurent, FDO Riley, DG Morrison, T Roy International Journal of Research in Marketing 22 (3), 309-318, 2005 | 53 | 2005 |
Empirical evidence of repertoire size M Banelis, E Riebe, C Rungie Australasian Marketing Journal, 2013 | 46 | 2013 |
Latent variables in discrete choice experiments CM Rungie, LV Coote, JJ Louviere Journal of Choice Modelling 5 (3), 145-156, 2012 | 45 | 2012 |
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference W Jarvis, C Rungie, L Lockshin International Journal of Market Research 49 (4), 489-513, 2007 | 42 | 2007 |
How loyal are Italian consumers to wine attributes? L Casini, C Rungie, AM Corsi Journal of Wine Research 20 (2), 125-142, 2009 | 40 | 2009 |
How to estimate the parameters of the Dirichlet model using likelihood theory in Excel C Rungie Marketing Bulletin 14 (3), 1-9, 2003 | 39 | 2003 |
The influence of individuals in forming collective household preferences for water quality C Rungie, R Scarpa, M Thiene Journal of Environmental Economics and Management 68 (1), 161-174, 2014 | 38 | 2014 |
Predicting future purchases with the Poisson log-normal model G Trinh, C Rungie, M Wright, C Driesener, J Dawes Marketing Letters 25, 219-234, 2014 | 36 | 2014 |
Analysing wine behavioural loyalty W Jarvis, C Rungie, L Lockshin University of South Australia, 2003 | 34 | 2003 |
Using polarisation to identify variations in behavioural loyalty to price tiers W Jarvis, C Rungie, S Goodman, L Lockshin Journal of Product & Brand Management 15 (4), 257-264, 2006 | 32 | 2006 |
Value of labeling credence attributes—common structures and individual preferences JL Dahlhausen, C Rungie, J Roosen Agricultural economics 49 (6), 741-751, 2018 | 31 | 2018 |
Is the polarization index a valid measure of loyalty for evaluating changes over time? AM Corsi, C Rungie, L Casini Journal of Product & Brand Management 20 (2), 111-120, 2011 | 29 | 2011 |
Old dogs, new tricks–Rethinking country‐image studies J Bowe, L Lockshin, R Lee, C Rungie Journal of Consumer Behaviour 12 (6), 460-471, 2013 | 28 | 2013 |
The difference between satisfaction and service quality E Chong, R Kennedy, C Riquire, C Rungie EMAC Conference Proceedings 1 (1), 257-269, 1997 | 26 | 1997 |
Integrating consumer characteristics into the stochastic modelling of purchase loyalty C Rungie, M Uncles, G Laurent European Journal of Marketing, 2013 | 25 | 2013 |