| The sustainability liability: Potential negative effects of ethicality on product preference MG Luchs, RW Naylor, JR Irwin, R Raghunathan Journal of marketing 74 (5), 18-31, 2010 | 1458 | 2010 |
| Misleading heuristics and moderated multiple regression models JR Irwin, GH McClelland Journal of Marketing Research 38 (1), 100-109, 2001 | 849 | 2001 |
| Happiness for sale: Do experiential purchases make consumers happier than material purchases? L Nicolao, JR Irwin, JK Goodman Journal of consumer research 36 (2), 188-198, 2009 | 699 | 2009 |
| Negative consequences of dichotomizing continuous predictor variables JR Irwin, GH McClelland Journal of Marketing Research 40 (3), 366-371, 2003 | 592 | 2003 |
| Product category familiarity and preference construction E Coupey, JR Irwin, JW Payne Journal of Consumer Research 24 (4), 459-468, 1998 | 422 | 1998 |
| Willful ignorance in the request for product attribute information KR Ehrich, JR Irwin Journal of Marketing Research 42 (3), 266-277, 2005 | 391 | 2005 |
| Preference reversals and the measurement of environmental values JR Irwin, P Slovic, S Lichtenstein, GH McClelland Journal of Risk and Uncertainty 6 (1), 5-18, 1993 | 285 | 1993 |
| Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product R Raghunathan, JR Irwin Journal of Consumer Research 28 (3), 355-368, 2001 | 208 | 2001 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 185 | 2011 |
| Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power GH McClelland, JG Lynch Jr, JR Irwin, SA Spiller, GJ Fitzsimons Journal of Consumer Psychology 25 (4), 679-689, 2015 | 174 | 2015 |
| Ethical decisions and response mode compatibility: Weighting of ethical attributes in consideration sets formed by excluding versus including product alternatives JR Irwin, RW Naylor Journal of Marketing Research 46 (2), 234-246, 2009 | 166 | 2009 |
| Combining sources of preference data for modeling complex decision processes JJ Louviere, RJ Meyer, DS Bunch, R Carson, B Dellaert, WM Hanemann, ... Marketing Letters 10, 205-217, 1999 | 164 | 1999 |
| Payoff dominance vs. cognitive transparency in decision making JR Irwin, GH McClelland, M McKee, WD Schulze, NE Norden Economic Inquiry 36 (2), 272-285, 1998 | 153 | 1998 |
| Hypothetical and real consequences in experimental auctions for insurance against low‐probability risks JR Irwin, GH McClelland, WD Schulze Journal of Behavioral Decision Making 5 (2), 107-116, 1992 | 135 | 1992 |
| Buying/selling price preference reversals: Preference for environmental changes in buying versus selling modes JR Irwin Organizational Behavior and Human Decision Processes 60 (3), 431-457, 1994 | 132 | 1994 |
| Multicollinearity is a red herring in the search for moderator variables: A guide to interpreting moderated multiple regression models and a critique of Iacobucci, Schneider … GH McClelland, JR Irwin, D Disatnik, L Sivan Behavior research methods 49, 394-402, 2017 | 128 | 2017 |
| Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others DM Zane, JR Irwin, RW Reczek Journal of Consumer Psychology 26 (3), 337-349, 2016 | 116 | 2016 |
| The role of context in the communication of uncertain beliefs CR Fox, JR Irwin Basic and applied social psychology 20 (1), 57-70, 1998 | 113 | 1998 |
| Response mode effects and moral values JR Irwin, J Baron Organizational behavior and human decision processes 84 (2), 177-197, 2001 | 99 | 2001 |
| That’s not how I remember it: Willfully ignorant memory for ethical product attribute information RW Reczek, JR Irwin, DM Zane, KR Ehrich Journal of Consumer Research 45 (1), 185-207, 2018 | 96 | 2018 |
gary mcclellandProfessor Emeritus of Psychology, University of Colorado Boulder在 colorado.edu 的电子邮件经过验证
