| National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model T Motsi, JE Park Journal of International Consumer Marketing, 1-13, 2019 | 49 | 2019 |
| The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach T Motsi | 6 | 2016 |
| Are negative marketing events evaluated equally: the role of service characteristics and brand positioning T Motsi Journal of Marketing Theory and Practice, 1-19, 2023 | 2 | 2023 |
| The Influence Of Industry Structure And Firm Level Factors On The Relationship Between Regional Orientation And Firm Performance T Motsi, JE Park International Business Research and Practice Volume 7, 2013, 75, 2013 | 1 | 2013 |
| THE ROLE OF IMPLICIT THEORIES AND STEREOTYPES ON EVALUATION OF NEGATIVE MARKETING EVENTS TMJMSH Okorie AMA Winter Academic Conference Proceedings 32, 404-405, 2021 | | 2021 |
| DOES IT PAY TO BE GLOCAL? AN INVESTIGATION INTO THE CONGRUENCE BETWEEN PERSONAL IDENTITY AND BRAND OUTCOMES T Motsi, E Danielya, J Douyere ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS HOUSTON, TX MARCH 14-15, 2019, 39, 2019 | | 2019 |
| Consumers Cognitive and Affective Attitudes towards Country Image T Motsi Back to the Future: Revisiting the Foundations of Marketing, 473, 2018 | | 2018 |
| Stereotypes and Country Image Attitude Model: A Study of the Perception of China and India Among American Consumers T Motsi AMA Winter Academic Conference Proceedings 29, 2018 | | 2018 |
| The role of threat perception and social categorization influences on the proclivity to buy domestic products T Motsi | | |
