| COVID-19 information overload and generation Z’s social media discontinuance intention during the pandemic lockdown H Liu, W Liu, V Yoganathan, VS Osburg Technological Forecasting & Social Change 166, 120600, 2021 | 348 | 2021 |
| Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review S Cartwright, H Liu, C Raddats Industrial Marketing Management 97, 35-58, 2021 | 203 | 2021 |
| Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright Journal of Business Research 132, 208-220, 2021 | 116 | 2021 |
| Examining the trade-off between compensation and promptness in eWOM-triggered service recovery: A restorative justice perspective H Liu, C Jayawardhena, S Dibb, C Ranaweera Tourism Management 75, 381-392, 2019 | 109 | 2019 |
| Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China D Wong, H Liu, Y Meng-Lewis, Y Sun, Y Zhang Information Technology & People 35 (1), 281-315, 2022 | 73 | 2022 |
| Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective H Liu, Y Meng-Lewis, F Ibrahim, X Zhu Journal of Business Research 137, 69-88, 2021 | 71 | 2021 |
| Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective Y Gao, H Liu Journal of Research in Interactive Marketing 17 (5), 663-680, 2023 | 57 | 2023 |
| Do online reviews still matter post-purchase? H Liu, C Jayawardhena, VS Osburg, M Mohiuddin Babu Internet Research 30 (1), 109-139, 2020 | 54 | 2020 |
| Influencer marketing within business-to-business organisations S Cartwright, H Liu, IA Davies Industrial Marketing Management 106, 338-350, 2022 | 53 | 2022 |
| Effects of ethical certification and ethical eWoM on talent attraction VS Osburg, V Yoganathan, B Bartikowski, H Liu, M Strack Journal of Business Ethics 164, 535-548, 2020 | 53 | 2020 |
| The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises W Liu, CCY Kwong, YA Kim, H Liu Journal of Business Research 137, 128-142, 2021 | 44 | 2021 |
| Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation M Mohiuddin Babu, H Liu, C Jayawardhena, BL Dey Journal of Marketing Management 35 (7-8), 662-692, 2019 | 38 | 2019 |
| Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement EE Izogo, M Mpinganjira, H Karjaluoto, H Liu Journal of Travel Research 61 (8), 1872-1894, 2022 | 37 | 2022 |
| A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles F McLeay, H Olya, H Liu, C Jayawardhena, C Dennis Technological Forecasting and Social Change 174, 121252, 2022 | 36 | 2022 |
| Strengthening consumer–brand relationships through avatars MH Elsharnouby, C Jayawardhena, H Liu, AM Elbedweihy Journal of Research in Interactive Marketing 17 (4), 581-601, 2023 | 15 | 2023 |
| “If only…”: customer counterfactual thinking in failed recovery HA Tran, Y Strizhakova, H Liu, I Golgeci European Journal of Marketing 55 (12), 3221-3249, 2021 | 9 | 2021 |
| The impact of electronic word-of-mouth (eWOM) on consumer behaviours H Liu, A Shaalan, C Jayawardhena The SAGE Handbook of Digital Marketing, 136, 2022 | 8 | 2022 |
| Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age H Liu, C Jayawardhena, P Shukla, VS Osburg, V Yoganathan Journal of Business Research 176, 114587, 2024 | 4 | 2024 |
| Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity S Akter, M Mohiuddin Babu, TMT Hossain, BL Dey, H Liu, P Singh International Marketing Review 41 (1), 42-73, 2024 | 3 | 2024 |
| How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets VS Osburg, V Yoganathan, F Bartsch, MF Diallo, H Liu Journal of Business Ethics 191 (4), 713-738, 2024 | 1 | 2024 |
