关注
Ignacio Redondo
标题
引用次数
引用次数
年份
Estrategias de publicidad y promoción
GJ Tellis, I Redondo, C Belló, I Villar
Addison Wesley, 2002
3832002
The effectiveness of casual advergames on adolescents' brand attitudes
I Redondo
European Journal of Marketing 46 (11/12), 1671-1688, 2012
1312012
To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising
I Redondo, G Aznar
Telematics and Informatics 35 (6), 1607-1616, 2018
992018
The connection between environmental attitude–behavior gap and other individual inconsistencies: A call for strengthening self-control
I Redondo, M Puelles
International research in geographical and environmental education 26 (2 …, 2017
882017
Marketing en el cine
I Redondo
Anaya-Spain, 2000
612000
A family life cycle model adapted to the Spanish environment
I Redondo‐Bellón, M Royo‐Vela, J Aldás‐Manzano
European Journal of Marketing 35 (5/6), 612-638, 2001
592001
Modeling the appeal of movie features to demographic segments of theatrical demand
I Redondo, MB Holbrook
Journal of Cultural Economics 34, 299-315, 2010
532010
Product-placement planning: How is the industry placing brands in relation to moviegoer consumption?
I Redondo
Journal of International Consumer Marketing 18 (4), 33-60, 2006
382006
Mezcla promocional
G Tellis, I Redondo, P Kotler, K Keller, W Wells, S Moriarty
G. Tellis, & IP Redondo, Mezcla Promocional, 2011
362011
The behavioral effects of negative product placements in movies
I Redondo
Psychology & Marketing 29 (8), 622-635, 2012
332012
Temas de investigación en medios publicitarios
JE Bigné
Esic Editorial, 2000
322000
The payment dilemma in movie and music downloads: An explanation through cognitive dissonance theory
I Redondo, JP Charron
Computers in human behavior 29 (5), 2037-2046, 2013
312013
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
I Redondo, MB Holbrook
International Journal of Advertising 27 (5), 691-714, 2008
302008
Product placement versus conventional advertising: The impact on brand choice of integrating promotional stimuli into movies
I Redondo, J Bernal
Journal of Promotion Management 22 (6), 773-791, 2016
252016
The effects of bilingualism on the consumer: the case of Spain
I Redondo‐Bellón
European Journal of Marketing 33 (11/12), 1136-1160, 1999
241999
La influencia de la estructura familiar en el consumo y equipamiento del hogar español
IC Roche, IR Bellón
Revista española de Investigación de Marketing 2 (1), 7, 1998
241998
Assessing the appropriateness of movies as vehicles for promoting tourist destinations
I Redondo
Journal of travel & tourism marketing 29 (7), 714-729, 2012
232012
Product placement: una revisión teórico-práctica de sus capacidades y limitaciones
I Redondo, J Bernal
Interciencia 40 (12), 827-833, 2015
222015
Beam test of silicon strip sensors for the ZEUS micro vertex detector
LAT Bauerdick, E Borsato, C Burgard, T Carli, R Carlin, M Casaro, ...
Nuclear Instruments and Methods in Physics Research Section A: Accelerators …, 2003
212003
Estrategias de publicidad y promoción
I Redondo, GJ Tellis
Estrategias de Publicidad y Promoción, 282-283, 2002
212002
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