| Hedonic and utilitarian shopping goals: The online experience E Bridges, R Florsheim Journal of Business research 61 (4), 309-314, 2008 | 998 | 2008 |
| E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley Journal of Value Chain Management 1 (1/2), 13-44, 2007 | 172 | 2007 |
| A high-tech product market share model with customer expectations E Bridges, CK Yim, RA Briesch Marketing Science 14 (1), 61-81, 1995 | 138 | 1995 |
| New technology adoption in an innovative marketplace: Micro-and macro-level decision making models E Bridges, AT Coughlan, S Kalish International Journal of Forecasting 7 (3), 257-270, 1991 | 113 | 1991 |
| Effects of prior brand usage and promotion on consumer promotional response E Bridges, RA Briesch, CKB Yim Journal of Retailing 82 (4), 295-307, 2006 | 111 | 2006 |
| The ‘nag factor’and children’s product categories E Bridges, RA Briesch International Journal of Advertising 25 (2), 157-187, 2006 | 97 | 2006 |
| Experiential learning and customer needs in the undergraduate marketing research course E Bridges Journal of Marketing Education 21 (1), 51-59, 1999 | 92 | 1999 |
| A simultaneous model for innovative product categorysales diffusion and competitive dynamics N Kim, E Bridges, RK Srivastava International Journal of Research in Marketing 16 (2), 95-111, 1999 | 77 | 1999 |
| Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats K Fowler, E Bridges Journal of Retailing and Consumer Services 17 (6), 492-500, 2010 | 66 | 2010 |
| Service environment, provider mood, and provider‐customer interaction K Fowler, E Bridges Managing Service Quality: An International Journal 22 (2), 165-183, 2012 | 52 | 2012 |
| Service attributes: Expectations and judgments E Bridges Psychology & Marketing 10 (3), 185-197, 1993 | 52 | 1993 |
| Characterizing online buyers: who goes with the flow? RE Goldsmith, E Bridges, J Freiden Quarterly journal of electronic commerce 2, 189-198, 2001 | 44 | 2001 |
| Executive Ethical Decisions Initiating Organizational Culture and Values E Bridges Journal of Service Theory and Practice 28 (5), 576-608, 2018 | 40 | 2018 |
| When do firms invest in offensive and/or defensive marketing? E Bridges, PV Freytag Journal of business research 62 (7), 745-749, 2009 | 37 | 2009 |
| Using model-based expectations to predict voluntary turnover E Bridges, HH Johnston, JK Sager International Journal of Research in Marketing 24 (1), 65-76, 2007 | 32 | 2007 |
| Attracting and retaining online buyers: comparing B2B and B2C customers E Bridges, RE Goldsmith, CF Hofacker Advances in electronic marketing, 1-27, 2005 | 30 | 2005 |
| Chi Kin Yim, and Richard A. Briesch (1995)," E Bridges A High-Tech Product Market Share Model with Customer Expectations …, 0 | 28 | |
| A cross-cultural comparison of response to service promotion E Bridges, RA Florsheim, C John The Service Industries Journal 16 (3), 265, 1996 | 27 | 1996 |
| Marketplace competition in the personal computer industry E Bridges, KB Ensor, JR Thompson Decision Sciences 23 (2), 467-477, 1992 | 23 | 1992 |
| Hedonic and utilitarian shopping goals: a decade later E Bridges Journal of Global Scholars of Marketing Science 28 (3), 282-290, 2018 | 19 | 2018 |
