| The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors Y Ryoo, NK Hyun, Y Sung Journal of Advertising 46 (4), 536-549, 2017 | 75 | 2017 |
| What Makes Materialistic Consumers More Ethical? Self-Benefit vs. Other-Benefit Appeals Y Ryoo, Y Sung, I Chechelnytska Journal of Business Research 110, 173-183, 2020 | 71 | 2020 |
| Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations Y Ryoo, WJ Kim Health Communication 38 (4), 732-741, 2023 | 46 | 2023 |
| Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns WJ Kim, Y Ryoo, SY Lee, JA Lee Journal of Advertising 52 (4), 504-522, 2023 | 32 | 2023 |
| Ethical Dissonance in Environmental Advertising: Moderating Effects of Self-benefit versus Other-benefit Appeals WJ Kim, Y Ryoo, S Yoon, K Kim International Journal of Advertising 40 (8), 1320-1342, 2021 | 23 | 2021 |
| Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing WJ Kim, Y Ryoo Cyberpsychology, Behavior, and Social Networking 25 (1), 27-36, 2022 | 21 | 2022 |
| Interpret Me! The Interplay between Visual Metaphors and Verbal Messages in Advertising Y Ryoo, YA Jeon, Y Sung International Journal of Advertising 40 (5), 760-782, 2021 | 21 | 2021 |
| Moral Credentials versus Moral Credits: Two Paths to Consumers’ Licensing of Brand Transgressions Y Ryoo Journal of Business Research 146, 13-31, 2022 | 16 | 2022 |
| Hypocrisy Induction in Advertising WJ Kim, Y Ryoo, M Drumwright, S Yoon Journal of Advertising 52 (3), 349-368, 2023 | 15 | 2023 |
| Increasing the Efficacy of Emotional Appeal Ads on Online Video-watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-skipping Behavior YA Jeon, Y Ryoo, HJ Yoon Journal of Advertising 53 (1), 1-18, 2024 | 10 | 2024 |
| The Psychological Consequences of Envying Influencers on Instagram JA Lee, SY Lee, Y Ryoo, WJ Kim, Y Sung Cyberpsychology, Behavior, and Social Networking 25 (11), 703-708, 2022 | 9 | 2022 |
| Political YouTube Channel Reputation (PYCR): Development and Validation of A Multidimensional Scale Y Ryoo, H Yu, E Han Telematics and Informatics 61, 101606, 2021 | 9 | 2021 |
| Mind over Matter: How Biased Perceptions of Political Knowledge Influence Selection and Evaluation of Political YouTube Channels H Yu, Y Ryoo, E Han Internet Research 34 (2), 474-494, 2024 | 7 | 2024 |
| The Blame Shift: Robot Service Failures Hold Service Firms More Accountable Y Ryoo, YA Jeon, WJ Kim Journal of Business Research 171, 114360, 2024 | 7 | 2024 |
| The Impact of Materialism and Moral Identity on Post-Neutralization Behavior in Social Media Environmental Campaigns Y Ryoo, S Kafiliveyjuyeh, JA Lee, WJ Kim, Y Sung International Journal of Advertising 43 (3), 434-464, 2024 | 7 | 2024 |
| Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns Y Ryoo, WJ Kim Journal of Business Ethics 189, 345-364, 2024 | 7 | 2024 |
| Art Infusion Effect in Product Design: The Roles of Art Popularity and Art Image YS Sung, R Yuhosua The Korean Journal of Consumer and Advertising Psychology 15 (4), 601-626, 2014 | 4* | 2014 |
| Price-Ethicality Association: When Price Discounts Inhibit Ethical Purchasing Y Ryoo, WJ Kim Journal of Business Research 169, 114242, 2023 | 2 | 2023 |
| From Ugly to Attractive: Leveraging Anthropomorphism to Increase Demand for Irregular-Appearing Produce K Kim, Y Ryoo, D Manika, N Yoon, S Yoon Psychology & Marketing, 2024 | | 2024 |
| Are You a Good Person, or Just Being Good?: Social Norms Moderate Consistency and Licensing Effects in Social Media Y Ryoo The University of Texas at Austin, 2019 | | 2019 |
